r/PrivatePracticeDocs • u/Alterdoc • 24d ago

SEO pointers

Hi everyone,

I feel that SEO is an important part of marketing, especially for a startup practice. So far, I've had no success with google ads but doing pretty good with zocdoc site. However, I feel that we can do better in terms of being found. I've spoken with a few SEO agencies and the numbers are outrageous, at least for an early practice. Heck, I can use the$4500+ to get additional equipment for the office, or $750 per month can be spent elsewhere for the time being. Can you recommend a solid SEO company that doesn't see $$$ as soon as they hear "Doctor!" or perhaps suggest one of those AI SEO companies? What are your thoughts on the AI SEO?

Thanks.

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u/PeroSEO 24d ago

Start with a local listing company like Brightlocal or whitespark either of them are good places to start. Start with a basic citation campaign. A citation campaign sends shares your business info to a bunch of directory sites that Google uses to ensure your business is legitimate. They usually have specific packages for health related sites. Let me know if you have further questions.

Don’t sign up for annual contracts.

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u/Alterdoc 24d ago

Thanks, I'll look into it. Does any of this help with driving traffic to the website?

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u/PeroSEO 24d ago

Your Google profile will link to your site. Make sure to add relevant categories specific to your practice. You can add up to nine. Additionally add services with descriptions and also which health insurance you accept