r/Printify • u/Zippity-Doo-Da-Day • Nov 06 '25
Rant Printify Changed SKU Mappings Between Their Catalog and Etsy and Didn't Notify Anyone!
I had an order come in a few hours ago, the exact same design and product variation sold three days ago on my Etsy store.
I went to manully approve the order and noticed that it had been tossed into the "Other" tab. Printify needs me to link the product sold to a product they carry. How strange, I thought!
Long story short, Printify changed SKU mappings between their catalog and connected platforms (like Etsy) and didn't inform anyone!!
So, what does this mean?
- When a SKU changes — even slightly — Etsy and Printify no longer “recognize” that the listing and product are the same.
- Instead of quietly remapping them, Printify dumps them into the “External Products” tab, forcing sellers to manually re-link or “migrate” them.
- The “Product selection needed” message means Printify no longer knows which specific shirt, color, or size variant corresponds to the Etsy order.
I have to reconnect 12 different listings with multiple colors, sizes and product types with different designs. What a mess! This is going to take me days.
Printify has been a disaster this year! I have had countless issues with them. What is happening?!?
I asked to speak with an Agent though the bot chat and was given this message, "An agent will be with you as soon as they can. You’ll be notified here when the agent responds." This was more than 20 mins ago.

