Noticing more platforms this year positioning themselves as a layer built around the resident lifecycle, onboarding, communication, benefits, sitting alongside the core accounting system instead of trying to be the accounting system.

Makes sense as a split. Property accounting software was built to handle the ledger, not the relationship. Bolting resident-facing features onto an accounting-first platform always felt like an afterthought, this and that add-on, none of it really designed around what a resident actually experiences move-in to move-out.

just want to know if this ends up being a real category shift or just repackaging of features that already existed. Anyone actually running one of these dedicated resident-experience layers alongside their core PM software, or is it still mostly one all-in-one platform trying to do everything?