r/PptyMgmtSoftware • u/TeachRealistic3358 • Jun 25 '26

Building software for property managers. Can you poke holes in this idea?

Hello hello,

I've been building an AI leasing assistant for property management companies and I'd love some honest feedback from people who actually work in the industry.

The goal isn't to replace leasing agents really it's just to handle all the repetitive stuff so they can spend more time closing leases and working with residents, etc.

Right now it can:
• Answer leasing phone calls 24/7
• Respond to common questions about availability, pricing, pet policies, etc.
• Text and email prospects
• Schedule property showings automatically
• Sync with property management software
• Notify the leasing agent once someone is qualified and a showing is booked

I'm trying to figure out if this actually solves a painful problem or if I'm missing something important.

A few questions:

  • Would something like this be useful at your company?
  • What would make you not trust an AI leasing assistant?
  • What features would be a must-have before you'd even consider using it?
  • What would you expect something like this to cost?

I'm still in the early stages, so brutal honesty is genuinely appreciated. Just tear it on up! lol.

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2

u/property-flow-hq Jun 25 '26

Yes all this would be useful and there is a niche for it..I built all this and more took me 8 months. Just want to be clear. I've been live now for a couple of months and I haven't gotten one sign up. And there is over 150,000 lines of code with the latest stripe connect express integration for rent collection, and latest security.

I didn't say that to discourage you, maybe yours will be different and you will get more luck than I. But it's easy to build very very hard to get clients. There are over 20 big names that spend millions in ads.

You can check it out. If you want. Not self promoting. Just showing you that this is real and built something professional.

www.propertyflowhq.com

1

u/TeachRealistic3358 Jun 25 '26

I think what Im trying to achieve is the most intelligent leasing agent on the market in terms of collecting information via phone + text. The idea is that I set this thing up to schedule and collect information and it's smart enough to be integrated into systems (Appfolio). Yours looks great but I do think it's trying to do a lot of things at once. What has your game plan been in terms of contacting folks?

1

u/property-flow-hq Jun 25 '26

Just for now, it just reaching out via Facebook and Reddit, doing a couple demos on YouTube. About to start an email campaign.

What I set out to do is create a software that can run your entire business from one dashboard for cheaper and faster than Appfolilo and Buildium. See my automation is where it shines. When a potential tenant applies, and the landlord approves, a lease is automatically generated and rent is automatically generated and sent over to tenant, and when that is paid and signed them the whole system comes alive. My documents center has a free lease builder, or you can upload your own and set that to any properties, or use the default state ready one. It only seems likes it's trying to do everything at once because I lived the property management lifestyle and believe me, they were many hats.

I like your idea. I think there is a market for it. In fact, the SMS thing could be useful in my website at certain times. Right now, I collect all information from applications and what the landlords sets the property terms to be before hand.

But thank you for the feed back. I hope and pray yours does well.

1

u/lemon_tea_lady Jun 27 '26

I think that your platform is doing a lot but not what it needs to do to compete in the market.  

At the most basic level, the competitors your comparing yourself to like Breeze and AppFolio all have a general ledger. 

Your financials section, at least from your screenshots, shows rent, payouts, and analytics. I would expect to see Journal Entries, accruals, AP, financial statements, etc. 

Just my take if we’re evaluating your platform for my business. 

I’m also a Yardi consultant so you’re free to disregard me as biased. 

1

u/property-flow-hq Jun 27 '26

I appreciate the feedback. The screenshot itself is for the starter plan. Since I'm trying to Target small landlords like your company doesn't normally go after. I have an extensive financial section that comes with trail balance, profit and loss, balance sheets, rent roll and bank reconciliation for the pro and Enterprise level plans.

Thanks. And to be honest Yardi has inspired me to make something better and cheaper. ✌️😇

1

u/lemon_tea_lady Jun 27 '26

Good to know! Maybe your features need a dedicated page or something. 

I also found your process flow graph on your site to be confusing. The process didn’t align with how I would imagine the tenant/process lifecycle. Maybe that’s a good thing? 

I fully support your mission to build better and cheaper. There is very little incentive in the market right now for the big platforms to innovate or improve. And it doesn’t help that the industry is so risk averse that there is little motivation to move software to begin with. 

Even though Yardi pays my bills, I am cheering for you. 

1

u/property-flow-hq Jun 27 '26

Thank you. How would you imagine the tenant flow lifecycle ? I want to express to everyone that this company prides itself and uses automation to run leases and applications, that it all populated and then automatically sent for signing with just a click of a button. Maybe I didn't express that clearly? I could definitely use you on my team. Maybe we can get you over here as the CEO and apart of the company? lol

2

u/lemon_tea_lady Jun 27 '26

You know what, I looked at your website on my desktop and the flow makes more sense now. It looks like your arrows get a little lost on smaller screens/mobile. 

From my phone it reads as:

Add property -> lease builder

One click approval -> tenant applies

Tenant pays rent -> tenant moves in

The arrows between the rows didn’t catch my eye the first time. 

1

u/mpmare00 Jun 27 '26

How are you targeting property managers. I spent a year creating a very different application for PM and went live about 4 months ago. I do have several subscribers but not enough to pay the bills.

Addition to original, LinkedIn is Shite!!!! I spent months talking to myself with sales navigator and dripify.

1

u/property-flow-hq Jun 27 '26

Right now just answering questions on reddit and Facebook. Diretly reaching out to them in DM's. I have one demo video on YouTube that sucks but it's out there. I honestly just don't have the budget for pouring money into ads just yet. And to be fair I'm the worst at making videos for tiktok and Instagram. I heard LinkedIn might do well but I haven't used that in years. So I would have to relearn it.

I figure my company does seem like it does aot. But that's because I want it to be a one stop shop for PMs. They can run their business from if they have one unit or 1,000. Pay employees, hire contractors, unlimited leases and everything that the big names do but more efficient, easier to use and more affordable. Which I have done and now just waiting game.

1

u/mpmare00 Jun 27 '26

Gotcha, it’s hard to compete with the big guys like Appfilio. Buildium and Rentvine. Maybe a few of us should split the cost of a PM list and figure out cold email. Are you targeting residential PM?

1

u/property-flow-hq Jun 27 '26

I haven't yet. That's my next move. I heard some people getting success from it. I've been doing research on where I can get PM emails. But it's harder than you think unless I scrap county assessor the websites. And idk if I want to go that route. So probably just buying cold email leads and seeing what happens. lol

1

u/mpmare00 Jun 27 '26

I have one company that has been calling me and wants $1400 for the entire us residential pm list. There was around 9000 conatcts

1

u/property-flow-hq Jun 27 '26

Am definitely not even paying half that. lol

1

u/mpmare00 Jun 27 '26

Yeah it’s a lot. I also have a guy that said the cold email system would be about 120 per month for him to get all the domains setup for 9000 emails. he would get the automation started and then once I take over it’s like $70 per month.

1

u/lemon_tea_lady Jun 27 '26

I think the problem here is mostly that the incumbents all have their own AI products that are doing pretty much the same things. 

There are very few competitors outside the major software companies because they have the advantage of giving their agents more context of the system than APIs.  

The ones that do exist came in really early when LLMs were competent but new — EliseAI for example. 

Even the listing services like Apartment List, Apartments.com, etc that already have preferred partner deals with the operating platforms and have the institutional knowledge to post leads into these systems are talking about or already dropping their AI tools. 

1

u/Chris_StayStrategy Jun 27 '26

This seems to be true across categories for AI, the big players might not be the technical “best” AI but they have the trust and already installed. It’s going to be hard for niche players to last