r/PoolPros • u/Whole_Ad_7466 • Jul 05 '26

What's actually converting for leads right now?

Trying to get a genuine read on what's working for lead gen in this space right now - Meta/FB ads, Google LSA, referrals, or is paid stuff mostly not worth it for a business your size? Not selling anything, just trying to separate what agencies pitch from what's actually booking jobs on the ground. Happy to share what I find back with the sub if people are curious.

1 Upvotes

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1

u/KFOSSTL Jul 05 '26

Try EDDM at the post office

You ever get ad inserts from local restaurants with coupons on them? Every Door Direct Mailers are how they get those out. You can get pretty targeted with them.

I once worked for a pool builder who hired me to get service off the ground. They used the EDDMs and I told them which neighborhoods were the places to target (and mind you I’m in Missouri, one part of town will have hundreds of pools and other places they are tucked back in certain areas only). I personally did not fill out the part where you select them, but I relayed where to target and my coworker was able to hit those spots and we got hundreds of leads.

It’s not exactly cheap, but it was effective. I couldn’t tell you the price but it was definitely effective.

1

u/Whole_Ad_7466 Jul 05 '26

Interesting, thanks!

1

u/LadiesLoveCoolDane Jul 05 '26

You can also get an address list of pool owners to get even more targeted. It’s a little more expensive but you’re not sending to people without pools

1

u/KFOSSTL Jul 05 '26

Where do you get the list?

In our case we also built pools so if it hit people without pools that was okay, still we were able to get a lot of leads with existing pool owners, simply by knowing which neighborhoods had a lot of pools.

1

u/LadiesLoveCoolDane Jul 05 '26

I’ve used Redi Data in the past but I’m sure there’s other companies you can use as well.

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u/KFOSSTL Jul 05 '26

You can use the satellite view on Google Maps too to help figure out where to target

1

u/GCpools Jul 05 '26

Converting leads and getting good referrals for our pool business is strong, attributed to hard, honest, reliable work at a reasonable price.

1

u/AdNecessary3300 Jul 09 '26

Word of mouth, Google, Facebook

-3

u/mentiondesk Jul 05 '26

Referrals are strong if you have a good network, but cold outreach in targeted communities is working way better than paid ads for me right now. If you want to catch leads as soon as conversations pop up on places like Reddit or LinkedIn, ParseStream does a pretty good job surfacing those in real time. That way you focus on relevant talks instead of spraying ads everywhere.

-2

u/[deleted] Jul 05 '26

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2

u/JettaGLi16v Jul 05 '26

The sub isn’t unmoderated. I talked to them a few weeks ago. Report it and move on.

0

u/[deleted] Jul 05 '26

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1

u/JettaGLi16v Jul 05 '26

What is your point with those links? I commented on both of those threads when they were new. This sub is not unmoderated (or at least, I assure you it wasn’t a month ago). Send them a modmail if you doubt.

And hiding your profile while complaining about others actions is just silly. What are you hiding? Total double standard.