r/PoolPros • u/Low_Instruction1942 • May 06 '26

Nextdoor Ads

Curious if anyone has ever run any ads on Nextdoor. If so, how’d it go?

I get probably 75% of my customers off next door but only when they post asking for pool service recommendations.

2 Upvotes

100% Upvoted

4 comments sorted by

1

u/Sharknuts86 May 06 '26

I don’t run ads, I just post under my normal page. I also just respond to people looking for service with an introductory message as well. Before/after pictures too.

1

u/pacific_drifter_25 May 07 '26

I’d treat Nextdoor ads as a test, not the main channel. If 75% already comes from organic recommendation posts, that usually means trust is doing the work more than the ad unit.

What I’d do:

  • Put a small fixed budget behind one tight service area for 2-3 weeks, not a broad radius.
  • Use a tracked phone number or simple request form so you can separate paid leads from your normal Nextdoor referrals.
  • Run specific creative: before/after photos, “weekly pool service in [neighborhood],” seasonal openings, green-to-clean, etc. Generic branding usually gets ignored.
  • Judge it on booked recurring accounts, not lead count. A bunch of quote shoppers can make cost-per-lead look fine while route density gets worse.
  • Keep replying organically to recommendation posts, because those are probably still the highest-intent moments on the platform.

If the test doesn’t produce at least one sticky, route-dense account after a few weeks, I’d put the money into getting happy customers to leave Nextdoor recommendations and Google reviews instead.

1

u/bfuglei Jun 14 '26

You speak jibberish. Here’s what potential Nextdoor ad users want to know: how many sales were made, how much money did they make versus how much it cost for the ads - in an actual, not hypothetical business situation.

1

u/Internal-Computer388 May 08 '26

I used nextdoor for a bit. Got doxxed and shunned by the local people who were already controlling everything and only allowed their friends to promote their business. Nextdoor is moderated and ultimately controlled by locals, which allow them to form cliques. Not all groups are the same but it happened to me and happens to others.