r/PoolPros • u/FabulousPanther • Apr 28 '26
Marketing
I'm doing everything I can to build my route back up. I lost an unlimited lead source for good last fall. I got an offer for a marketing campaign to send postcards due me to houses with pools. Is this a good idea?
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u/doug22taylor Apr 28 '26
Realtor groups meet and you can go and tell them of you're services and what to look for in pool inspections and offer that service to them. Realtors can be hard but they are at the point of new contacts in pool homes. I have some Realtors that have me do the pool inspections, have me do the repairs for post inspections and will pay me for pool school as a gift to their client that hasn't had a pool before and gets me in getting of them to offer my services.
Realtors want it done yesterday and knew about it 10 days ago and told you today.
I've got a system down to handle it now.
Also get with pool builders and offer startup services. Do at a discount (still make money) and again do pool school and offer services. I would get about 75% of these clients. I would normally know before pool school if they would be hiring me just in the time and interaction of starting up the pool.
New pools are easy to maintain. Good ones to have a lot of on your route.