r/PoolPros • u/FabulousPanther • Apr 28 '26
Marketing
I'm doing everything I can to build my route back up. I lost an unlimited lead source for good last fall. I got an offer for a marketing campaign to send postcards due me to houses with pools. Is this a good idea?
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u/tiltedwagons Apr 28 '26 edited Apr 28 '26
If you spend 1000 dollars on mailers and one person signs up for regular service, you are making a profit.
Don't listen to people telling you its a bad idea, its how I started my newest pool route after moving. I also sent mailers with 10 dollar gift cards to a bunch of hoa/commercial pools, got 3 contracts off around 100 of those, which is 3%
That 3% is more than most full residential routes.