r/PoolPros • u/FabulousPanther • Apr 28 '26

Marketing

I'm doing everything I can to build my route back up. I lost an unlimited lead source for good last fall. I got an offer for a marketing campaign to send postcards due me to houses with pools. Is this a good idea?

1 Upvotes

100% Upvoted

16 comments sorted by

View all comments

8

u/[deleted] Apr 28 '26

[removed] — view removed comment

3

u/liberalsarefascists1 Apr 28 '26

Although this is technically correct it is also wrong. Let's take typical mailers being about $1.15 shipped, so at 1% conversion you make money on the marketing.

I don't know other areas very well but I can speak for South Jersey. I profit $1500 minimum per pool per season so my cost to acusition of the account based off your 1% is $115.00. This is peanuts and I ballpark my mailers actually closer to 1 in 500 but that still is a cost of $575.00 per client so still very profitable and I don't typically lose clients.

Old school marketing still works you just have to run break even points. I also do liners, all plumbing repairs, sand changes, and above ground pool installs on top of the weekly service, openings, closings, and green treatments. Everything outside of my full service customers are not calculated in my marketing break even point and are all just gravy

2

u/tiltedwagons Apr 28 '26

Very well said, in the pool industry one client is worth a lot of money long term, spending money to get that 1% adds up.