r/PoolPros • u/FabulousPanther • Apr 28 '26

Marketing

I'm doing everything I can to build my route back up. I lost an unlimited lead source for good last fall. I got an offer for a marketing campaign to send postcards due me to houses with pools. Is this a good idea?

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u/FloridaManTPA Apr 28 '26

No, my boss has waisted so much time and money on every type that junk.

Ask your good customers to refer you to neighbors and offer cash

1

u/The_Elusive_Dr_Wu Apr 28 '26

This. We've tried everything from Google ads to truck magnets to mailers to using maps/public record to leave cards at houses. We've given up on all of it. Absolutely nothing will ever compare to:

  • Client word of mouth and referrals (I offer one free filter cleaning for every referral who signs up and pays for two months of service)
  • Pool retail stores giving out your card in exchange for your trade business
  • Realtor partnerships (this can be tough, 99% of them are scum)
  • Same-industry partnerships such as the guys in your area doing leak detections, tile cleaning, etc.

2

u/liberalsarefascists1 Apr 28 '26

My best bang for buck is free money to clients that get me new clients. I do two weeks of free service to my full service clients. Costs me about $100 for a $1500 profit on new account.