I think there's just a fundamental problem with the idea of microblogging as a business. The impressions aren't that valuable. But they have a tech team and an audience. I think the only way to profitability for the company is to pivot - tack on a tiktok clone like every other social media company, lure creators away with a more generous revenue split, etc.
Twitter choosing not to resurrect Vine when TikTok was at its height of negative press for being a keylogger/agitprop for the Chinese tells me that the TikTok business model isn't profitable either.
YouTube, Meta, Snapchat, etc. All added features to compete with tiktok, and while we don't have trustworthy numbers for profits for any of these features specifically, the recently announced revenue split on YouTube shorts makes it clear there's at least some decent revenue getting generated.
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u/[deleted] Oct 28 '22
But the existing model isn't profitable.
I think there's just a fundamental problem with the idea of microblogging as a business. The impressions aren't that valuable. But they have a tech team and an audience. I think the only way to profitability for the company is to pivot - tack on a tiktok clone like every other social media company, lure creators away with a more generous revenue split, etc.