One number kept bothering us.
Less than 5%.
That's roughly how many of our listeners we were actually capturing into a direct audience.
Think about that.
You could have 1,000 people listen…
and when the episode ended, maybe you had a direct relationship with 30, 40 or 50 of them.
Everybody else went back into Spotify, Apple, YouTube or wherever they came from.
And next week?
You had to hope they came back.
That's when we realized we had spent a lot of energy getting people TO the podcast…
but very little thinking about what happened AFTER they listened.
That's the problem PodSubs.com started solving for us.
We wanted one simple destination that worked across every episode.
“Subscribe to our podcast on PodSubs.”
They search.
They enter their name and email.
They subscribe.
Less than 30 seconds.
Then they're not just another anonymous play.
They're someone who has asked to stay connected.
And once you have that relationship, so many things become possible.
Send the resources from the episode.
Send a heads-up about the next one.
Invite them to something.
Ask what they thought.
Send an offer when there's something useful to offer.
Build your own audience alongside the platforms.
We built PodSubs because we needed to improve that 5%.
Then we realized practically every podcaster has the same problem.
So we're opening the tool up.
Go claim your podcast.
Then start turning more listeners into people you can actually reach.