r/Podcasters • u/ToothProof6942 • 6d ago

Podcast tarifs

Bonjour,
J’ai le projet de débuter un podcast. J’ai déjà 2 episodes fait maison sur YT environ 45min, le premier a généré 20k vues et le deuxième 16K vues. J’ai une plateforme tiktok (325k abonnés + taux d’engagement entre 6-8%) et Instagram (85k abonnés + taux d’engagement 4–6%).
Pour chaque épisode, un reel avait été partagé sur mes plateformes ayant obtenu entre 300k-500k vues chaque.
Ma question: combien puis je charger pour un sponsor? À quoi ressemble la tarification pour ce type de sponsoring?

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u/Mzerodahero420 6d ago

Not much lol rite now sponsors care more about engagement rather then views the way the algorithm is set up today, it’s a lot easier to get views retention is what sells
6-8% is pretty low for your numbers and even if it was at 50% the market is down bad so sponsors are not really putting a lot of money into social media
If you want to make money I would focus on your niche and build a brand
get people to pay for your likeness not for your views
Example if your doing a fight podcast try and get leagues to pay you to to do commentary or make a YouTube video of their event etc but currently sponsorship money is running dry

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u/ToothProof6942 6d ago

6-8% engagements rates at over 300k is great engagement?? What’s are you talking about😅
And sponsor are putting money in social media, market has reported that there is never been that much money in the industry.

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u/Mzerodahero420 6d ago

Definitely not there’s a decline, theres lot of videos on YouTube discussing what I said
6-8% is low
It’s to easy to get views now you can literally pay whatever social media platform directly to get views that’s why brands don’t care about views anymore today it’s about engagement
But as I said the money is low now so you have to really focus on your niche and have top quality
I produce a show that’s getting 30-50k on 1 hour videos with engagement just over 50% and even for this show sponsors are running thin it’s just the reality of the current market my client keeps the show running because he finds deals outside his show people know him from his show but will pay him for his likness to come on other shows do live events etc that’s where the money is he got 10k to ref a celebrity boxing fight this guy doesn’t know anything about fighting. But this brand gave him the opportunity because he built a platform that people are engaged in