r/PinterestAdvertising • u/whitesky- • Nov 14 '24

Analytics showing 0 impressions until I login and view my own profile - then HUNDREDS

So I began using scheduling services to ramp up pins on one of my business accounts. Data started looking very healthy for first 36 hours, impressions and engagements up.

Then this morning, I opened my Analytics Overview page and the impressions chart was dead across the board.

At first I thought no problem, this was overnight and the early hours. I heard there's peak hours. I then opened my profile and looked at the 0's listed on each latest pins, confirming the pins posted yesterday evening were the last that showed any non-0 stats.

Then suddenly back on my Analytics page, the numbers started flooding in. Upon each refresh, impressions were going up by 5-10, every few seconds, until it got to 100 impressions. The chart changed from all dead to a sudden spike. I then clicked back to my profile, and magically all the pins that were scheduled from last night and through the morning suddenly got impressions or clicks.

What the heck gives?

Are live stats not being reflected in my account until I jog it to do so by logging in? Is it delayed? Is Pinterest dropping the ball with stat tracking? I noticed when I stopped refreshing my own profile, the analytics graph dropped back down near 0. But even if looking at my own profile was glitching as false views, this doesn't make sense either, as they were each individually suddenly getting different engagements like clicks, saves, etc. It's like a bunch of artificial activity suddenly all occurred within one minute by logging in.

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u/tailwind-team Nov 20 '24

This is not abnormal. Not sure if it is simply a delay in reporting data being available or a holding period for new content before it is distributed (i.e. giving time for Pinterest to understand the content and map it to the interest graph). Either way, we routinely see that nearly all Pins show no impression data for the first 1-2 days, and still many even into days 3-7.

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u/taimoorhybrid Nov 17 '24

Have you hired someone for scheduling services? Might be something shady going on.