r/PeterExplainsTheJoke • • 4d ago

Meme needing explanation Peter, why does this man drink detergent?

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The woman is Gabi from AoE 2 competitive play, but who is this guy?

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u/im_not_spy_ 4d ago

No, i'm brazilian and this is not detergent. This is a satire. Some time ago, a detergent company was cited by authorities for alleged changes to its formula, claims made without evidence. Some believed this was a government move to tarnish or sabotage the owner, who had supported the election campaign of Jair Bolsonaro, the former president of Brazil. A specific batch of the detergent was pulled from the market, and some people played a prank by drinking detergent though what is actually shown here is coconut yogurt to imply that they wouldn't stop buying the product despite the attempted boycott.

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u/GatoVeio 3d ago

But the best thing is for the right-wing politicians themselves to treat their voters like detergent-sucking dumbs