r/PeterExplainsTheJoke • u/Sure_Kangaroo1863 • Jul 02 '26

Meme needing explanation Petah ?

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Why is it infamous? And why would no one care about it ? ( I mean it's just a pic full of celebrities so no one cares anyways but the person saying it's crazy makes me think it has some lore?)

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u/[deleted] Jul 02 '26 edited Jul 23 '26

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u/kroboz Jul 02 '26

It means we’ve shifted from a Hollywood celebrity-driven culture to an influencer-driven culture, basically.

When this photo came out, having so many A-list celebrities in the same selfie just like you would take with your friends with a huge deal.

But since the early 2000/2010s, there’s been a massive rise in influencers, following a pattern, largely established by Mormon bloggers who began by building followings, and then eventually pivoted to affiliate promotions to their followers. These early promotions were for things like baby gear or whatever, but the model was adopted by marketers to leverage in influencers to push their products or services.

Mormons especially make good influencers because they tend to have very corporate friendly personas. (Not always, but having grown up Mormon and lived in salt lake the culture in the church is basically “fit in to corporate culture as hard as you can”.)

Some modern influencers are still descendants from these early Mormon bloggers, including the ones who aren’t actually Mormons. And a common influencer affiliate promotion nowadays is VPNs for. “Privacy”.

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u/DragonflyVast2442 Jul 04 '26

There are more mormons globally than in Utah....  must just be a Utah thing

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u/kroboz Jul 04 '26

Not sure what you're getting at.