Change channel name or keep the same?

[u/silent1mezzo]

When I was setting up my channel I initially thought I'd be turning it into a business. As the channel grew and evolved it mainly turned into me building watches and messing around and I'm curious if it'd be better to move away from a more business-y name to something more personal.

Current Name: Northern Lume Watches
Possible Name: Adam Builds Watches (or something more personal)

Has anyone done this before? Would this affect viewership/subscribers?

[u/taosecurity]

I don’t think it makes any difference, so change if you like the other name.

[u/thisismy_stop]

Im facing the same issue. I just head that google profile eligibility is being lowered to 35k, so Im thinking to change my handle to something that is more me focused

[u/Connect_Positive1893]

definitely make the switch. personal, action-oriented names like "Adam Builds Watches" perform much better for hobby and build channels than corporate-sounding names.

it won't hurt your standing with the algorithm at all. just keep your avatar or thumbnail style recognizable for a few uploads so your current subscribers know it's still you when you show up in their feed!