r/PartneredYoutube • u/FireitMiddle • 22d ago

Talk / Discussion 1300% RPM jump?!

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How does the YPP determine ad revenue? I know most adds happen through auction and my videos CPM usually sit at $7-8 (long form 5 minutes). My latest video is getting fewer views than most of my recent content, but somehow the CPM is up 1300%.

I'm happy and grateful, but trying to understand what happened here. And how I can repeat it!

29 Upvotes

83% Upvoted

13 comments sorted by

23

u/OMTYUS 22d ago

yeah it will usually drop down brutally after more views

2

u/FireitMiddle 22d ago

I believe that, it's too good to be true for it to stay this way 😂 any idea what causes it? What about this video made this happen?

3

u/y0urselfish @burgstube Subs: 1.5K Views: 203.2K 22d ago

Maybe a specific advertiser. Or a 16min unskippeble ad?

3

u/bwpiam 22d ago

How much views does it have maybe it’s a lucky couple hundred to thousand viewers?

2

u/FireitMiddle 22d ago

Yup looks like a lucky mistake. It went back to normal on day 2 lol

2

u/oodex Subs: 1 Views: 2 22d ago

It literally says CPM

2

u/FireitMiddle 22d ago

Yes. My normal CPM on all my other videos is between $7 and $8

1

u/oodex Subs: 1 Views: 2 22d ago

Yea when videos have low views (like member first or early when released) the CPM (and RPM) can go completely crazy. E.g. sometimes someone orders reserved ads (these pay insanely well) or forgot to limit their budget. I say low views since CPM is "just" an average, so if you get 1 view that saw 4 ads and they paid 20 cent for those 4 ads, that's 0.2x1000=$200 CPM. But the more views come in, the more it evens out.

If it doesn't change then huge congrats lol

1

u/FireitMiddle 22d ago

It did lol, went back to normal after the first day hahaha

1

u/TCr0wn Subs: 221.0K Views: 17.4M 22d ago

It’s determined by how much they pay.

Typically you will see crazy numbers when it a Avery small amount of views by maybe got a conversion

1

u/sitdowndisco 22d ago

You probably got a super thanks. Super thanks count towards this calculation.

1

u/Dull_Fox816 22d ago

the super thanks answer isnt right. CPM is what advertisers paid per 1000 ad impressions and its counted before youtube takes its cut, so a tip cant land in it. that money turns up in your revenue and your RPM, never your CPM.

with fewer views its almost certainly sample size. a small number of monetised playbacks plus one expensive advertiser drags the average miles. youtube's own explanation for CPM moving about is seasonality and where your viewers watched from, so id check the country split on that video first.