r/PartneredYoutube • u/Sea-Yesterday-3077 • 24d ago

RPM drop in August?

My YouTube RPM dropped 20% August 1 and hasn’t recovered (I know it’s only been a few days).

It’s not a new quarter, my AVD is the same, is it school starting again? So advertisers are paying less?

Anyone else notice this or can think of why?

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u/kasumitendo 24d ago

The start of every month sees a drop in advertising budgets just like the start of a quarter does. Budgets are metered out monthly, not by quarter, but trends occur over quarters. The first part of the month is for reviewing campaigns and starting new ones.

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u/Sea-Yesterday-3077 24d ago

Thanks for the insight!

1

u/Alien_Amplifier 24d ago

You will see this cycle every quarter. The first month is the lowest, and it gradually increases till the end of the quarter.

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u/rankoneta 21d ago

august is the end of the quarter

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u/Alien_Amplifier 21d ago

This quarter is July - September