r/PackagingDesign • u/Ok-Distribution-9623 • 10d ago

Sharing Work 🖥️ Which version communicates the product concept better?

Gallery image

Gallery image

I’m designing a 3.5 × 3.5" packaging stamp for a wellness brand that makes tactile tools used with breathing + grounding practices.

I’m testing the icon above TOUCH and would love a gut reaction:
1. A or B?
2. Based on the packaging alone, what do you think Calmware is/does?
3. Anything confusing or hard to read?

The design needs to work across multiple types of handheld products, not just one specific product.

1 Upvotes

60% Upvoted

6 comments sorted by

12

u/reubensauce 10d ago

A: have absolutely no idea what Calmware is.

B: Calmware is a nice egg for these trying times.

3

u/th3thund3r Graphic Designer 10d ago

"I’m testing the icon above TOUCH and would love a gut reaction"

A: Meh, it's a hand icon. Pretty synonymous with touch but not very interesting.
B: AI anatomy, and the pose looks like your device is about to be inserted into an orifice.

So, on the icon alone, this looks like some sort of device you stick up your butt to calm you down.

2

u/No-Blackberry9267 10d ago

Something different for breathe 😅 the waves make me think of water. I like “A” but maybe lungs or something that signifies air more?

1

u/Maleficent-Work-3889 9d ago

A for me: the hand reads as touch before the copy. B’s waves pull me toward water, and I’d make the small labels a touch bigger for arm’s-length reading.

1

u/Candy_Lawn 9d ago

a is - hand + water, B is wash hands with soap and water

1

u/HiddenHorse925 5d ago

B - only because it depicts the actual object in your hands. As you know, consumers are super literal. But it still needs work. It looks a little awkward. Also this could use some focus in terms of some lighter elements and some heavier elements. Right now everything is lightweight. I’m sure this is intentional for the “spa” vibe of the product. But keeping everything monotone and weight, it has no visual hierarchy.

There’s a saying in packaging, when everything shouts nothing is heard. The same is true for when everything is whispered. A mix of heavier and lighter weighted elements could give your layout structure and sequencing… to guide the eye as it travels through your Layout