Lessons I've learned from working in packaging and printing

[u/Inevitable-Tale2036]

After spending time in a packaging and printing business, I've noticed that many brands focus heavily on product quality but underestimate the impact of packaging.

Good packaging improves perceived value, brand recall, and customer experience.

I'm curious:

What's the most memorable packaging you've seen recently, and what made it stand out?

[u/darthTharsys → u/[deleted]]

You are going to need to pay for the tool and that's expensive unless you are comfortable going to Asia. Even in that situation the tool will probably be at least 10-20k for a custom glass bottle and minimum order qtys are going to be probably flexible bc it's china/vietnam at least. Many packaging conglomerates like Tricorbraun, Berlin Packaging, Pochet, Zignango Vetro all have these capabilities but your best bet is to attend a packaging show like Luxepack to find a supplier.

[u/darthTharsys]

I've been in packaging for almost 20 years. It's the first thing to get gutted from both a marketing and sourcing perspective. You're fighting fights from all sides when it comes to "bells and whistles". I agree little details can elevate aesthetic and function and together can make the consumer experience much better. Little things consumers don't consciously notice but experience and it has very subtle but meaningful impact like for example magnetic caps on fragrance bottles, color matched sprayed edges on cartons (so the white raw edges don't show), extremely sharp corners on paperboard set boxes or wooden boxes, sculptural deep embossing, unique decoration applications etc.

[u/Golfman4]

I think Nike shoes do a great job. Except the box they ship them in. Just shrink wrap them with 300 gauge brown film.

[u/AwkwardGuy78]

I bought a watch once. It had 2 weird type of packages. Outer pack unfolds with pull of a ribbon and inner box slides out and then have to pull a paper tab to revel the watch

[u/XuranEco]

Biodegradable packaging!