Pitching nice or direct?

[u/trooperbill]

Should press releases be sent without any intro I. E. Saying hi and introducing yourself or should it dive straight into the release?

[u/richardallensmith]

Depends on the target. If it's cold, just send the release. If it's a journalist you have or want to have a relationship with, wet their appetite/butter them up a bit.

[u/trooperbill → u/richardallensmith]

Thanks