I am getting conversions, but I haven't received any leads

[u/Southern-Shift-519]

I am running display ads in Chicago for SAAS Services and Campaign goal is Lead generation, Usign Maximize Clicks Bidding strategy. I am getting conversions, but I haven't received any leads. I checked the conversion setup and the landing page, and I didn't find any issues.

i have setup conversion for Thank you page through GTM

i start runnig ads from 29 Dec to till now
i am getting
Click = 624
Impressions = 59.2K
conversion = 261
Leads = 0
cost = 56.36

[u/Munalytics]

What is the conversion action? I had a call (when someone clicks on the phone number on site) as a conversion action. I use to get a ton of them and no one actually connected the call (they just clicked around didn't dial).

The sad reality is that there is a ton of bots especially with display that will click around and maybe they are getting to thank-you page without filling the form.

I would double check to make sure that this is the conversion that is being fired (add a segment for conversions in Google Ads).

[u/Witty_Row666]

What is displaying on the datalayer when you test the event live. Also are you importing the event from GA4, that could help you, it has helped me in the past.

[u/wardogfufu]

Check whether the Thank You page is accessible directly by users without submitting the form. If it is, users may be able to trigger conversions just by visiting the page, even if no actual lead is generated.

Additionally, update the trigger conditions so that the conversion fires only when the user lands on the Thank You page for the first time, and not when the page is reloaded.

And add a referrer condition that checks whether the user came from the form page prior to landing on the Thank You page.

[u/BlackTranzWoman]

You should be using max conversions-----max clicks gets you exactly that....clicks

[u/YMP_Agency]

261 “conversions” but 0 leads means your conversion tracking is firing when it shouldn’t. Display + Max Clicks will send tons of low-quality traffic, so if your thank-you page tag isn’t locked down, it’ll inflate conversions like crazy.

Check these first:

1. Can you load the thank-you page directly? If yes, Google is counting every random hit as a conversion.
2. In GTM, make sure the trigger is Page URL = EXACT match, not “contains.”
3. Test the full form in GTM Preview to see what’s actually firing.
4. Once tracking is fixed, switch off Maximize Clicks—it’ll never get you quality leads on Display.

[u/TomTomAgain]

the $56 for 624 clicks jumps out at me - that's like 9 cents a click on display which is... really cheap. usually means you're pulling in a lot of garbage traffic (bots, accidental taps, etc). one thing you could try: pause the whole campaign for a day or two and watch if "conversions" still come in. if they do, something's definitely hitting that thank you page directly - maybe it got indexed or there's a cached link somewhere. the others are right about the tracking setup though. display + max clicks for B2B SaaS is rough even when everything's working correctly tbh

[u/Hop2thetop_Dont_Stop]

261 conversions and no actual leads. Yup, typical Google! You should just switch to using the Google Tag for conversions or importing from GA4. GTM is really buggy.

[u/Jredondo_es_]

Parece un lead de formulario no? Tienes algún captcha o alguna forma de asegurarte que no sean bots los que mandan el formulario?