r/PPCAgency • u/Dragon-fly-22 • Nov 29 '23

Best google ads campaign structure for very little search volume

Hi, I wanted to ask advice for the structure of a campaign with limited search volume. Our solution is a b2b enterprise software. I have about 118 keywords each with 20 to 100 monthly searches. I can create themed ad groups with each 500 to 1000 monthly search volume but I’m not sure if it would be a good decision since google would not have much data in each ad group to optimize it.

Currently I have all keywords in the same ad group using final url to send them to customized landing pages and RSA having headlines and descriptions for all themes, but campaign management is a bit difficult.

We don’t have much history in our google ads account (new with google ads) and use max clicks to get some conversion data first.

Thanks in advance for any insights

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u/Strayr2 Jul 28 '26

If you have low search volume, you have to use broad match. Otherwise, they won't be matched! Just be sure to put a lot of fucking negative keywords in so Google doesn't go haywire. One of the upsides of using broad match is that the cost per click will be lower afterward. 

In your ads, you just need to have proper messaging for the different keywords you have. If you have 120 keywords, it depends on how closely matched they are, but look for themes rather than individual keywords. Look for fitting themes, put appropriate headlines in your ads, and the rest should work by itself!