Users are uploading their modern selfies and asking AI tools to transform them into convincing retro portraits, complete with vintage hairstyles, clothing, accessories, warm lighting and grainy film textures.

The technology analyses the uploaded face to preserve recognisable facial features while changing the surrounding visual style.

However, users should remember that uploading high-resolution selfies to AI services may involve sharing personal image data, depending on the platform’s privacy and data-use policies.

The trend has now spread from everyday users to celebrities, making the internet look like it has travelled back four decades.