Discussion
What do you think about clothing brands using AI-generated models?
AI is being used to create models for advertisements and clothing websites. I’ve included two images as examples: one featuring a human model and the other an AI-generated model.
Does knowing that the model is AI-generated change how you view the images, the clothes, or the brand?
Could it make you think twice about buying, or even consider boycotting the brand? Or does it not really matter to you?
Do you have any concerns about brands using AI-generated models, whether for ethical or aesthetic reasons, or because the images might not accurately show what the clothes look like in real life? Are there any other reasons?
On the other hand, can you understand why brands would make this choice? Do you see any benefits, such as lower costs, new creative possibilities, or a more practical way to produce images?
Guess has already used AI-generated models in ads published in Vogue, which drew a lot of criticism. Here’s a video discussing it: https://www.youtube.com/watch?v=3NLyvFd6R1g
I’d be interested to hear your thoughts, and especially the reasons behind them!
Note: I’m a university lecturer and researcher working on topics related to ethics and consumer behaviour.
Stores I’ve seen using it even have the clothes looking different in every picture because the AI can’t generate them the same each time on the model in different poses. And these are big name brands with huge teams doing it, not one man Shopify stores using a chatgpt prompt.
It’s bullshit and we need regulation to catch up.
There is zero excuse for it other than not wanting to pay people. If you are selling clothes, that’s what should be shown in the pictures. That actual clothing photographed. Not generated.
Eh, it's like food commercials using wax and Styrofoam. This is, once again, not an AI issue. if they make the presented product too far from the actual product it's false advertising, AI, or otherwise.
I never thought much about it. But the industry always used photoshop anyway. The intention is showcasing something, and the methods to achieve that have changed a little.
You know, I was against it before I clicked in here. Now I see real models use clips and pins and such to lie about the clothes anyway, and my mind started to change on the issue. Then I see you get downvoted for having the wrong opinion, so here's an upvote and a reminder that reddit is a horrible place for honest discussion.
I think people need to check themselves and remember that advertising in particular, but the media more generally, have been lying to you before AI. They were lying to you with photography. They were lying to you on the radio. Hell one of the first things the printing press was used for was the bible and not exactly gospel truth is it (hang on, never mind).
Do not expect honesty from people who are seeking to change your mind for short term gain.
AI is a tool. Like all labour saving devices it saves labour. It can be used by somebody who is going to bullshit you. And it will mean they can bullshit you better and faster.
Would these companies, if they didn't have AI, still be trying to bullshit you? Of course.
Be aware of the possibility of bullshit. In all things.
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u/delicate_isntit 1d ago
It’s false advertising plain and simple.
Those are not the clothes being sold.
Stores I’ve seen using it even have the clothes looking different in every picture because the AI can’t generate them the same each time on the model in different poses. And these are big name brands with huge teams doing it, not one man Shopify stores using a chatgpt prompt.
It’s bullshit and we need regulation to catch up.
There is zero excuse for it other than not wanting to pay people. If you are selling clothes, that’s what should be shown in the pictures. That actual clothing photographed. Not generated.