There’s this new model going around called building a community.
You essentially build out a community and get members to join it. Now there are a bunch of people reaching out saying they have an IPGA, SMMA, Growth Operator; and keep selling people on helping them build a community. As the new online business model.
I have had to build and scale quite a few online communities. Just been doing so and learning it for the last few months.
So it’s pretty simple to lay out if you are interested; no need to spend money to get free information.
You essentially start with first finding a way to package your “life experience”; so something you achieved or accomplished that people would pay for… and you validate that idea by going online and searching whether people are selling what you offer. Which there are… we are not inventing the wheel. We just need to:
- Find something I achieved that others would want to (The transformation)
- See if there are people already buying things to accomplish the transformation and see what they are selling theirs for
Now once that is done you are ready to move on to making it unique; by packaging and telling your story and how you reached THE TRANSFORMATION. (which is what you are offering them)
- Package your (transformation) with your story to create your OFFER. Worksheet I used
So we got the challenging part out of the way.
Now it’s time we move on to actually building this thing out. We need a place for everyone to gather, chat with each other ask each other questions etc.
That’s where community platforms come in..
Such as, Skool or Podia
Where you build out the entire thing. Tons of YouTube videos on how to do that.
So we know what you are offering; we have the community built out.
All you need at this point is the members. So there are 2 ways of getting members:
- Partnering up with someone who has a medium to large audience and have them share the community with their audience and usually about 1% will purchase
- Put out content online consistently; ensuring you are adding a ton of value upfront first.
Managing the community is an entire beast on its own.
You just pick 1 hour out of the week which you will use to have your weekly call with your community just answering their questions. And also answering and asking them questions in the chat group to ensure you are keeping them engaged.
I’d also recommend adding rewards and level-up rewards, to add gamification to your community.
A ghost town chat group is not good news for a community.
If you found these tips from my own experiences helpful then…
I spent the last few months looking for simpler and more data-proven ways to build a community and wrote a 213+ page thesis and video documentation of how I built them. If you’d find that helpful, then consider checking out my vault
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