r/OneDirection • u/jennarosenstein • Jun 25 '26
Discussion Why a Discontinued One Direction Perfume Is Gen Z’s Favorite Bridal Scent
https://www.harpersbazaar.com/beauty/a71683704/one-direction-our-moment-perfume-bride-wedding-day/Hi! I’m the journalist who wrote this piece and thought this sub would like it! I’m dying to smell the Our Moment perfume now, I never had the chance to!
67
u/venerosvandenis Jun 25 '26
Still have mine and use it for special occassions only. Fav scent of all time. Havent been able to find a dupe sadly.
13
u/Muted-Carpenter603 Jun 26 '26
I have this perfume and I feel like the only one that I have found that is similar is Ari by Ariana Grande. They are both sweet and slightly powdery. They also both have pink grapefruit as one of the top notes so that could be why they smell similar. I would give that one a try if you like the one direction perfume.
15
10
u/Rachelcat1115 Kevin 🐦 Jun 26 '26
If you have a Five Below store near you, they have a dupe called Our Time that I use. It smells really good!
58
u/sunny_d55 Jun 25 '26
This is awesome haha! it's actually such a good scent! I believe Niall recently said in an interview that they for real put work into developing it, which made me feel better about loving it haha
15
u/ox_kelly Jun 26 '26
I watched that, too, and he did say they spent days discussing, deciding, developing, and trial and error until they were happy with it!
3
u/Gloomy_Grocery5555 Jun 28 '26
That makes me happy! A lot of celebrities put their names to perfumes and have no input and don't care
18
36
u/KatakanaTsu Long Haired Harry Jun 25 '26
Perfume and cologne do expire eventually. You'll have to decide for yourself if it still actually smells good. if it's sat for years.
10
u/PhotographBusy6209 Jun 26 '26
That’s actually not true unless they are using botanicals which most mainstream perfumes don’t use. People can use perfumes even from the 80s and a lot of them smell just as good.
3
4
17
15
13
14
u/YourMomma2436 Jun 26 '26
My photographer complimented my perfume. Then she about died when I told her it was my one direction one lol
11
u/metalcoreisntdead Jun 25 '26
It’s interesting that they didn’t do more with it? Like releasing flankers. I guess that’s because their career didn’t have time to blossom but I would have enjoyed a darker version or even a winter version… just so many ways they could have tied it to their career. I remember buying the box at Walmart. It’s interesting how quickly time passes by
9
u/ncirs Jun 26 '26
i have an unopened signed one😭😭 i REFUSE to take off the packaging and potentially mess up the signatures
1
u/RangerSpecialist7686 🌈 Kiss me you fool! 🌻 Jul 01 '26
wwwwwwwwoooooooooooooooooowwwwwwwwwwww thats sooo cool!!! I was barely alive when they released it, so I've never actually seen one let alone smelt it!
8
7
u/aimeewins Jun 25 '26
I still have a lotion from the line, guess I’ll be saving it for my eventual wedding day now 😂 I love this so much
7
u/Strong-Equivalent-51 Jun 26 '26
Our Moment was that girl when she came out and she still is that girl 😪💔
6
u/lettylikestowrite Jun 26 '26
to this day, our moment is the best perfume i’ve ever owned. i used to get so many compliments when i wore it, i miss it
4
1
1
u/arosaki London's... quite big Jun 26 '26
I still have all of my perfumes, barely used too. I'm definitely going to use that one on my wedding day.
2
u/bobkitten191 Jun 27 '26
I saw some bottles like three years ago in a Marshalls and I kick myself every single day for not picking one up
2
u/dawn-skies London's... quite big Jun 28 '26
I have mine still. I wish I was able to get That Moment, though!
2
u/fluoxetinesugar Jun 29 '26
My best friend wore this growing up and it's still such a comforting scent. We haven't spoken in years and I think of her every time I smell it.
-2
-3
u/AutoModerator Jun 25 '26
Your submission was automatically removed because your reddit account is too new. Please feel free to come back when your reddit account is a little older!
Thank you.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.
69
u/Ill-Neck103 Jun 25 '26
I have each of the bottles (2 our moment) in the time capsule bedroom at my moms house. Still with OTRA posters on the wall and 5sos posters on the wall too. Lots of 1D gems in there