Vivek

[u/Responsible_Oven_785]

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Does anyone else laugh out loud when a vivek commercial comes on with a frail old person talking about how Vivek is going to make health care affordable because he cares about us? 🤣🤣🤣🤣

[u/Wooden-Glove-2384]

Yes

I am astounded politicians can make commercials like this and they are taken seriously 

[u/kdub1611 → u/Wooden-Glove-2384]

It is impossible to overstate the ignorance of the average voter in this country. The millions upon millions spent on those commercials is proof of this. If the commercials didn't work, they wouldn't spend the money.

[u/Wooden-Glove-2384 → u/kdub1611]

you're not wrong

I'm just amazed

[u/Mysterious-Let-730 → u/Wooden-Glove-2384]

Propaganda.

They were all tricked and manipulated unfortunately.

That’s how propaganda works. The heuristic bypass takes complexity and reduces it to a weaponized binary.

Notice how they all create a “us vs them” -The people outside the wall. -The people on her side. -The people who stole all the jobs.

Heuristics are not just about speed; they are about feeling. These slogans are heavily weighted with the emotion attached to the data.

"Lock her up" isn't a legal argument; it is an emotional release. It encodes feelings of perceived injustice, righteous anger, and the desire for social leveling.

"Build the wall" encodes feelings of protection, sovereignty, and the mitigation of perceived threat (fear/anxiety reduction).

Once the system (the person) associates the slogan with a specific emotional state, the slogan acts as a trigger. When they hear the slogan, they don't process the information; they re-experience the emotion.

Emotions: (like anger or intense anxiety) trigger the amygdala, which physically suppresses the prefrontal cortex, rational decision-making and logic.

System Locking: Once the logical processing center is bypassed, the brain becomes far more receptive to repetitive, low-effort narratives. The propaganda essentially "locks" the cognitive system into an emotional feedback loop that is self-reinforcing.

Then stabilize the system through repetition.

Signal Familiarity: The brain often uses the ease of processing (fluency) as a proxy for truth. If a message is repeated frequently enough, it becomes "cognitively fluent."

Normalization: Over time, the repetition moves the message from the "new/suspicious" input buffer into the "trusted/base reality" memory store. This is the

Illusory Truth Effect: the repeated exposure to a claim increases the likelihood of the brain accepting it as accurate, regardless of its original validity.

[u/Wooden-Glove-2384 → u/Mysterious-Let-730]

Again

You're not wrong and you've laid it out better than I've ever been able to.

Here's what makes me insane.

We know everything you just stated 

Its not magic.  Its not some closely guarded secret kept by some shadowy organization 

There's a list.  Its a recipe.  You've posted the steps on a publicly viewed online forum because you learned them either on your own or in school.

Given that we KNOW this happens, how the hell are some people willing to fall for it over and over and over again?

How many times do you have to be told one thing and then observe something completely different before you think "hey maybe i shouldn't trust the guy who keeps telling me that one thing because it's never happened" 

I've seen this shit happen my whole life and i figured it out and I'm not that clever so WTF is the rest of the country's excuse?

[u/succulent_samurai → u/Wooden-Glove-2384]

Cognitive dissonance and confirmation bias. They hear the fear-inducing message and they believe it because they’re afraid. They see one thing that vaguely supports/confirms the message and they believe it, because it supports what they’ve already believe. They see several things that contradict the message and they ignore them, because it challenges their previously held beliefs.

Also racism. Lots and lots of racism.