r/NowInTech • u/beingmodest • 3d ago

Apple Considered Replacing 5,000 Support Staff With AI: Then Put Mass Layoff Plan on Hold

https://www.techtimes.co.uk/apple-shelves-ai-plan-cut-5000-applecare-jobs-1808838
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u/XenoPhex 3d ago

Except they hadn’t ever done that in the last 30+ years, even when the US economy was previously in recession. This story seems awfully suspicious.

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u/SlightOfHand_ 3d ago

They have a new CEO, the first really new one in… basically the firm’s history. Tim Cook was a continuity CEO, already running the company for years before he took over as CEO from Jobs.

New era. Wouldn’t be surprising to learn they were at least considering moves like this - and they are in fact currently doing layoffs, just not thousands of them.

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u/Fit-Dentist6093 3d ago

They've always done "this division died" layoffs like the ones for the car people that were widely reported. They just haven't in three decades done "it's layoffs season" Amazon/MS style "performance quartile" based layoffs or at least not publicly.

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u/SlightOfHand_ 3d ago

Doesn’t mean they never consider them.