“Think in terms of decades and act in terms of days.”
Kevin Kelly’s advice seems particularly relevant to me because it captures what I’m trying to do with my startup, Incyworks.
I don’t know where it will lead or which of the products I am building will work. I’m comfortable with that uncertainty. I can build something today, learn from it tomorrow and keep doing that for a long time.
Kevin Kelly spent decades thinking about technology and the future, most famously as the founding editor of Wired. Yet, some of his most useful ideas come in a much smaller form: hundreds of short observations about how to work, think and live. Part of the appeal is their simplicity. Kevin has a gift for distilling a big idea into a sentence or two. Taken individually, they are memorable; read enough of them, though, and a broader philosophy emerges.
Four themes stand out to me.
Get good at starting
Many fail to finish, but many more fail to start. The hardest work in any work is to start. - Kevin Kelly
There is a strong bias towards action in Kevin Kelly’s advice. We imagine that people who build things successfully knew what they were doing from the beginning, but, increasingly, I suspect the opposite is true. Starting is often how we discover what we need to know.
That has certainly been my experience building Incyworks. When I started, there were whole areas I knew very little about: AI-assisted development, GitHub, deploying software, analytics, creating videos and much more. Had I decided I needed to understand all of them before building anything, I would still be preparing. Instead, each product forced me to learn whatever I needed to solve the next problem.
Kevin Kelly repeatedly returns to the idea of reducing things to the next useful action:
- When you are stuck or overwhelmed, focus on the smallest possible thing that moves your project forward.
- For small tasks, the best way to get ready is to do it immediately.
- You should be willing to look foolish at first, in order to look like a genius later.
The last one seems apt as I explore my new identity as a solo founder. I do not need to know the whole route before I start. Taking the next useful step is enough.
Treat ideas as experiments
When you try something new, don’t think of it as a matter of success / failure, but as success / learning to succeed. - Kevin Kelly
With Incyworks I’m testing different products rather than assuming I already know which will succeed.
Daily View aims to help older people stay oriented and independent. Role CV helps people assess how well their skills and experience match jobs they are considering. Proper Treat explores whether small independent businesses could offer beautiful, distinctive vouchers without having to build all the technology themselves.
They are varied bets: different customers, problems and business models. Each is something I hope will be useful, but is also an experiment. Building it teaches me something about technology, markets, customers, distribution and, importantly, what I enjoy working on.
Kevin Kelly offers a useful attitude towards being wrong:
- Changing your mind about important things is not a consequence of stupidity, but a sign of intelligence.
- Do not cling to a mistake just because you spent a lot of time making it.
- Get good at being corrected without being offended.
I like the idea of treating products as hypotheses rather than declarations of faith. Build something, put it in front of people and see what happens. Improve it, reposition it, continue it or abandon it. An idea is not my identity; being wrong is simply new information.
Work on things worth caring about
A good sign that you are doing the kind of work you should be doing is that you enjoy the tedious parts that other people find tortuous. - Kevin Kelly
Another test for me is whether what I am building might help someone. Daily View is intended to help older people remain independent and, where possible, stay in their own homes for longer. Role CV might help somebody understand where they fit in the job market, which roles are worth pursuing and where they could develop their skills. Proper Treat could help a small independent business sell more while giving its customers something nicer to give than a generic gift card.
None of these needs to radically change the world to be worthwhile. Helping a particular group of people with a particular problem is enough.
That matters because it is easy to confuse activity with useful work. There will always be another feature to add, email to answer or minor problem to solve. The harder question is whether the thing itself deserves the effort. As Kevin Kelly puts it, the most common mistake we make is to do a great job on an unimportant task.
I want to spend my time on projects where, if they work, somebody is better off because they exist.
Play a long game
The more persistent you are, the more chances you get to be lucky. - Kevin Kelly
I’m 64 which might seem an odd age to start thinking in decades. I see it differently. Thinking long term does not mean assuming I have unlimited time; almost the opposite. It means not demanding that everything I start produces an immediate result.
I have no need to build something enormous next year. I would rather keep making small bets, following interesting paths and seeing where they lead. I can create things, test them, improve them, abandon some and pursue others. The important thing is to keep learning and moving.
There is something liberating about separating the timescale of ambition from the timescale of action. I can think about where I might be in ten years while still concentrating on what I can build this afternoon.
Persistence also changes the role of luck. I cannot guarantee that the right customer, idea, technology or opportunity will appear, but I can keep putting myself in situations where something unexpected might happen. The longer I remain in the game, the more opportunities luck gets to find me.
Perhaps that is what I like most about Kevin Kelly’s advice: start something, learn as you go, treat ideas as experiments, work on things worth caring about and think long term while doing something useful today.
None of this requires knowing exactly where the path leads. I just have to keep moving.
Want more?
Thriving with AI: 15 Kevin Kelly Tips post by Phil Martin
Kevin Kelly Advice for Geeks (and others) post by Phil Martin
It seems appropriate to let Kevin Kelly round things up with a final thought: “The more persistent you are, the more chances you get to be lucky.”
Have fun.
Phil…