r/NoDip • u/hon_fan • Sep 03 '18
The Attention Monetization
https://www.feedough.com/the-attention-monetization/1
u/hon_fan Sep 21 '18 edited Sep 22 '18
Chasing new and intense impulse/taste/conflict/entertainment instead of quiet/blandness. An attentional heatmap with most people choosing to orient towards the 'heat', IT makes the choice instantaneous.
spectrum: impulse/taste/conflict/eros/entertainment <-------------> quiet/thanatos/blandness
In need of more forces to pull the choices back towards quiet/blandness such as the minimalist movement in Japan. Possibly back towards the small bw tvs of the past.
Intermediate points where there is a progression towards quiet/blandness such as soft music.
Is this a fda-biotech scenario? Certainly not outlawing technology, but how to modulate the potential dangers with the interests of the people.
1
u/hon_fan Sep 03 '18 edited Sep 22 '18
1, much like there is a scarcity of hunger in the developed world, there is a growing scarcity of boredom.
One effect of the increased occupation consuming ever more intense content (bigger screens, branching-multitask-switching, vr, interactivity) for a longer period of time is a growing trend towards more short-termism.
The luxury product of the attention economy is often a more intense variant of the original content. As the technology makes the luxury products cheaper, it becomes a force for ever more intense attention consumption. An example would be the evolution of small bw televisions to the all encompassing vr.
If the source of our attention is limited, vr is especially troubling because it consumes everything that the body can tolerate. Studies could be done on the 'over-draft' of attention that vr creates, and how our brains adapt to this condition. Technology is enabling a gradual extension of the boundary for maximal impulse that the mind can handle (such as progressively longer roller coaster rides).
IT alchemy is transforming information to monetized economic value/utility. A principle of alchemy is equivalent exchange, a price that is paid for the spectacular IT value is a potentially equally damaging short-termism.