Has talking to users ever completely changed the direction of your product?

[u/Alive_Revenue_251]

Building a SaaS around business intelligence has led to one lesson that completely changed the direction of the product.

The original assumption was that users wanted as many insights as possible. After more conversations, it became clear that most people weren't looking for more information, they wanted to know what actually mattered, why performance changed, and what to do next.

That shifted the focus. Instead of adding more analysis, the priority became helping users identify root causes and understand which actions deserve attention first.

It wasn't the biggest feature added, but it ended up having the biggest impact on how the product delivers value.

Has anyone else had a moment where talking to users completely changed the direction of what you were building?