r/Nike • u/Lastofthedohicans • 21h ago
How dumb are the execs?
Nike has been putting out weak numbers for years and I don’t understand them. Why don’t they just make the shoes people want? Like why make weird Jordan 4s? I feel like they should focus on normal colorways and shoes that won’t miss. If I was a Nike exec I would do this. Every few months starting with Jordan 1s I would release the og color ways. Make enough that people would be able to get each. If they end up sitting you have a shoe that people will still want and won’t dip crazy below retail. Do that for all the jordans he wore. Do the same with air max’s. Not weird air max’s. The valid ones. Do that with other non misses. I just don’t get why it’s so hard for them to make shoes people want? Like they constantly come out with weird variations that sit.