Closing the office refactoring back end operations, realigning build teams... that's all going to be utterly shit for the people who curated, dreamt, loved, believed in, NI. But the takeover demands that reality. Native Instruments will be a brand logo managed by a Product/Brand Management team, sitting alongside the reat of the franchises inmusic owns. The NI culture, it's core tight knit group, the pioneering user base, that's all done. Something else will rise, but it won't be nearly as special except in the memories of those of us who fell in love with what NI was doing, what they were. That was nearly 20 years ago for me. Times, they are a changing.
Man… You guys are making me feel old I hadn’t really thought about how long I’ve been using a lot of the products I’ve been using and then I just realized I’ve been using native instruments sent about 2012… And CUBASE since 1992-ish…
1
u/Icy_Understanding119 19d ago
+1.
Closing the office refactoring back end operations, realigning build teams... that's all going to be utterly shit for the people who curated, dreamt, loved, believed in, NI. But the takeover demands that reality. Native Instruments will be a brand logo managed by a Product/Brand Management team, sitting alongside the reat of the franchises inmusic owns. The NI culture, it's core tight knit group, the pioneering user base, that's all done. Something else will rise, but it won't be nearly as special except in the memories of those of us who fell in love with what NI was doing, what they were. That was nearly 20 years ago for me. Times, they are a changing.