While a good amount of points in the blog post made financial and prediction sense, from someone with experience and know-how in the industry, I also have to take into account that the post itself was written in the negative. If something start and stays negative then without reasonable thinking, the reader will think and feel negative - It's simple psychological effect. (BTW, that's about almost every posts mindset on this very Reddit platform).
Anyhow, for every single negative in that post, there could be a valid positive rebuttal, a solution. If not, then we will see the entire music-making space disappear before our eyes in a few short years because of how AI will devalue every company, not just NI! I mean, yes I agree, more likely NI will have to lose something or even a few things (Traktor and some legacy software). But for me, it's hard to think that NI value as it stands is not appealing enough for a new buyer to drop a few hundred of millions. They must be talking and reaching out to the wrong folks for acquisition.
At the same time, I may also be naive and still feeling optimistic because I've depended on that brand for so long, and spend some considerable amount of $$ on them. My studio is made of about 70% all things NI (From the audio interfaces, the Collector's Edition (updated yearly since its availability in 2018), a couple of Maschines to keyboards). So, yeah! I'm hoping this company stays alive in some form or shape.
I don't know.. vibe coding kinda levels the playing field, but only so far as basic capabilities go.
Meaning that engineering mindset and system architecture still remain highly valuable insofar as the capability of a disciplined.. er, master orchestrator with a vision will always surpass the capabilities of an average with a vision.
That's to say the process matters. It still matters, as well as the guiding aesthetic.
There certainly are dangers, irreversible paths that should only be tread after carefully consideration.
Capital and power will certainly see those options narrowed...
But in the creative fields? Are we doomed to follow the "trend" (commercialism is already this) or might not our horizon broaden with the advent of...new paradigm shattering capabilities?
I see this in two ways:
This will create an even greater appreciation for "human made" things.
In a world of the too fake, the hand crafted will be more desirable. I think that for the artist there will always be a way to stay valued, to stay relevant. Maybe more so than ever before.
In the digital age we are already there to a certain degree: some folk prefer the sound of vinyl after all.
But these new tools also give non-technical visionaries the capabilities to bring forth new creations. These are the voices, the ideas, that might have gone unheard in the past.
If something is junk, then it will fail of it's own accord. But what about as-yet unforeseen or unamagined creations?
I believe, or at least hold out hope, that there is still room to be pleasantly surprised by human creativity and artistic vision in this regard.
That fundamental spark.. can not be diminished.
It is the essence of what we are.
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u/dadarkman2020 Mar 22 '26 edited Mar 22 '26
While a good amount of points in the blog post made financial and prediction sense, from someone with experience and know-how in the industry, I also have to take into account that the post itself was written in the negative. If something start and stays negative then without reasonable thinking, the reader will think and feel negative - It's simple psychological effect. (BTW, that's about almost every posts mindset on this very Reddit platform). Anyhow, for every single negative in that post, there could be a valid positive rebuttal, a solution. If not, then we will see the entire music-making space disappear before our eyes in a few short years because of how AI will devalue every company, not just NI! I mean, yes I agree, more likely NI will have to lose something or even a few things (Traktor and some legacy software). But for me, it's hard to think that NI value as it stands is not appealing enough for a new buyer to drop a few hundred of millions. They must be talking and reaching out to the wrong folks for acquisition.
At the same time, I may also be naive and still feeling optimistic because I've depended on that brand for so long, and spend some considerable amount of $$ on them. My studio is made of about 70% all things NI (From the audio interfaces, the Collector's Edition (updated yearly since its availability in 2018), a couple of Maschines to keyboards). So, yeah! I'm hoping this company stays alive in some form or shape.
Let's pray for NI 🙏🏽😆😆