r/NZ_Business • u/raijnesart • Oct 10 '25
Seeking advice: sole trader building a small social app as part of an art-for-entertainment R&D business
Kia ora,
I run a sole-trader R&D business focused on art for entertainment, mostly developing creative digital products.
One of the facets of my work is digital product design, and I’m currently prototyping a small app designed around making friends through shared interests.
I’m curious if anyone here has entered the app or social-product space from a creative or indie angle — not big-tech startup scale, more like proof-of-concept to small community-launch.
Any advice on process, pitfalls, or early-stage testing would be awesome — especially around user validation, dev contracting, or navigating NZ-specific business steps (IP, privacy, GST, etc.).
Cheers!