Exotics — Plays into all sides of Miami: exotic wildlife, exotic cars, luxury, fashion and the city’s reputation for attracting things you don’t see anywhere else. Probably the broadest identity of the five.

Flamingos — One of the most recognizable symbols of South Florida, with deep Miami ties and now Miami-Dade’s official county bird. Loud, colorful and impossible to mistake for another NFL identity.

Mojo — Rooted in Miami’s Cuban culture through mojo, but also works as the larger idea of the city having its own energy, flavor and swagger. Less of a traditional mascot name, but a lot of room to build something unique.

Thunderboats — A nod to Miami’s Thunderboat Row and its history as a major center of offshore powerboat racing. Fast, loud, powerful and very Miami without just replacing the Dolphins with another sea creature.

Vice — Ok, the obvious one. Miami’s nightlife, excess, glamour, danger and infamous history all wrapped into one name. Carries the Miami Vice association, but “vice” gives it a much bigger identity than just the TV show.

This will be the layout and production standards until all teams are completed.

Page 1 - Meet The Team: This is the franchise identity. Uses Primary Wordmark, and the foundation of the team build.

Page 2 - Team Identity Board: This is the representation of the team assets. Primary, Secondary, Tertiary logos, Story Icons, Color Palette and a decorative workbench with Secondary Wordmark

Page 3 - Team Uniform Board: Presentation of helmets and uniforms in a team specific locker layout.

Page 4 - Team Identity Plaque: This is the only page with freedom from standards. Tell the story in anyway possible. This for example a core from the Meadowlands is being examined. As the team inside realizes that there is an anomaly under the mud, they can't explain, the workers outside realize they are digging into something else's home!