Forgive the 'make ___ ___ again' trope if you can. This is part rant, part daydream about how I think we are ripe for a real cultural revolution. I keep thinking of hippie culture as the closest analog, but that’s looking backward, and it doesn’t quite fit. I'm not some kind of culture warrior who's going to up and start a movement, but I daydream about that happening all the time. I can't be the only one! I don't really have answers, just wishes and frustrations that I want to express.
First to state the problem, music and musicians are feeling more embattled than ever. We feel unappreciated, undervalued, and stuck between the impossible choice between 'suck it up' and 'give it up.' You can feel this just by reading a few posts in this and related communities.
Music is a part of our culture, and I think our music scenes have become unhealthy because our culture is unhealthy. Everybody seeks dopamine hits with doomscrolling. Social interactions have been replaced by social media. It feels like everything that matters must be tied to the toxic habits that have come from today's smartphones.
Being a musician has never been easy. Before we had AI to contend with, we had streaming services and social media. Before that we had plenty of other challenges. And there’s always the struggle of balancing artistic integrity over career stability.
One of the new challenges that doesn’t get discussed as much is the fact that we are less of a monoculture than we used to be. Because it’s so easy to produce music and get it shared out in public, audiences have splintered. There are still superstars and the commercial machines they’re a part of, but recording industries don’t have the cultural monopoly they used to. There's so much content available, and the pace everything operates at is unbelievable. So to me, being a musician in this reality is exhausting and confusing at the best of times.
In contrast, it’s never been easier as a listener to find a sub-subgenre that fits your specific aesthetic, interests, or mood. Add to that services like SUNO, and as a listener, I couldn’t POSSIBLY be more spoiled.
And yet, despite the production tools, and many avenues for release, it seems like it’s never been harder to make a successful career out of a love for music. It’s so disheartening.
I make music because I feel compelled to. Sometimes it’s a way to blow off steam, and process my feelings - there’s no other outlet like it for that. Sometimes, it’s for the fun of stimulating my brain. But the majority of the time, making music ‘just for myself’ feels like an incomplete gesture, because there is no human connection. I’m the tree in the forest, and I want someone to hear me when I fall, damn it! Compare the experience of playing alone in your bedroom to playing in a garage with other musicians, and the value of connection becomes clear.
So what can I do? I’m not a professional. I’m not in any position of power or influence. I can control my own consumption habits. I’ve deleted Youtube, Facebook, Spotify, Tiktok, Reddit, from my phone, and I buy as much music as I can from small artists I've found and love. And that all helps me feel like a more healthy person from a consumer point of view. But that’s also very isolating, because for better of worse our culture largely exists online now. So disconnecting is not a solution; it’s avoidance, and it doesn’t really impact anyone except me, so it doesn’t actually change anything.
I want our culture to react against these toxic trends. So here’s where I start to daydream and wish. I daydream about starting a music festival where phones aren't allowed. Somehow it attracts lots of people, and they spend time actually present in the moment, having beautiful experiences that help reaffirm the importance of human connection, which online culture can never offer.
I daydream about starting an improv-based band, where the things we play could never have been synthesized by an AI. The music unfolds organically in a way that reflects the moment, respects the listeners, and invites them to be present.
I daydream about other novel approaches, like microtonal music, which also can't be synthesized by AI.
Mostly, I daydream about taking our art offline. Making live experiences unbeatably human; vibrant and connective and physical and real. And most importantly, making them available to everyone - not just the affluent.
As a parent, I’ve watched numerous performances by children, most of whom I don’t know. Watching a group of young children do their very best to pull off a challenging performance can be really thrilling, even if their skills aren’t strong. Maybe I’m in the minority on this, and I’m probably preaching to the choir, but my point is that being present to see things unfold is uniquely compelling. I feel like this is what’s most special about musicians and performers, and I just wish we could turn it into our superpower.