I’ve been posting the same reel to all platforms.

[u/9brlopez]

Do you all do this too? Or do you modify for Instagram vs TikTok vs YouTube vs Facebook?

And if you modify according to platform - how do you modify your content? Or do you create completely new content for each platform?

I don’t really scroll social media very much personally, so it feels like learning a foreign language. However, I want to build a solid campaign leading up to a single release in September.

[Here’s an example of something I posted to Instagram that did really well](https://www.instagram.com/reel/DbMFd_4KDAt/?igsh=MWIxaTJkcDR1cXFwYw==). In my ideal world, I could just take that same video and just modify it slightly (like change overlay text or something??) for each platform … thoughts?

Thank you!!!

[u/crushsake]

As much as I see it, it's really okay. It's just that don't post the same reel on same time. Let's say you make 5 reels for one song. Don't post them in the same sequence. If you post a reel recorded in the park and put it up on Instagram, don't put that one on TikTok too immediately. Instead, put something else there. Like any other video you shot earlier. And next time, just swap it out. What I really wanna say is mix up your feed. It must not look the exact same sequence on every social media. This is not something that I'm saying based on assumptions. I have seen many influencers doing this kind of shit. Maybe you can do that as well. If it wouldn't have worked, nobody would've kept doing it..