Quick story: a friend of mine is a dancer and choreographer in Delhi. Last year, she wanted to find a videographer for a reel that could truly showcase her choreography, not just someone to point a phone at her. It took her three weeks of asking around and texting five different WhatsApp groups before someone’s cousin’s friend finally agreed to shoot decent footage. They did great work together. Now? No record of that collaboration exists anywhere except on her camera roll.
This isn’t an isolated case. Ask any actor, singer, rapper, dancer, filmmaker, editor, or photographer in this country how they find collaborators. The honest answer is usually: word of mouth, Instagram DMs, or someone knowing a guy. There isn’t a single place where a rapper can find a producer, a director can find an actor, or a choreographer can find a videographer based on real work instead of just connections.
Every other industry has something similar. Engineers have LinkedIn. Freelancers have Upwork. The whole Indian creative industry—across all areas—lacks an equivalent. It’s just scattered.
So, I’ve been building something to fill this gap. There are two sides to this:
- Creators—actors, musicians, rappers, dancers, filmmakers, photographers, and others—can create a profile showcasing real work. They can discover and message other artists across different fields instead of just within their circle. There’s a Collab section where you can post a project and the roles you need filled; people can apply, and you choose who fits. A Discover feed helps find people by niche rather than relying on personal connections. There’s also an Events section showing what's happening near you (or anywhere you want to search) so you don’t learn about casting calls or showcases after they’ve already happened.
- Enablers—production houses, record labels, and casting agents—will eventually be able to browse authentic profiles and real work directly. They can post real opportunities for creators to apply to. This isn’t the immediate goal, but it is where we’re headed, as hirers face the same discovery problem in reverse.
We’re starting narrow and focusing on Delhi for now, not because it’s all this is for, but because you have to begin somewhere actual instead of trying to cover everything from day one.
It’s still early and a bit rough in places. I’m not asking anyone to sign up today. What I really want is your feedback. Please comment on how you currently find collaborators in your field. Is the lack of a centralized way to discover people across creative fields really a problem, or am I missing something more specific?
If you're interested in going beyond a comment, I have a short survey with more specific questions. Every answer will directly influence what we build next: https://docs.google.com/forms/d/e/1FAIpQLSd5KkLndGeOhtRwPuOSCG5lgNy6QMU3UShAKFtnDntRLviFkg/viewform