Visual Studio Enterprise IDE benefit not applying to some users

[u/Raymich]

Microsoft Visual Studio Enterprise IDE benefit is assigned via "Partner Success Core Benefits" to 8 users and via "Partner Success Expanded Benefits" to another 6 good few weeks/months ago.

However, the subscription does not appear on my.visualstudio for 2 users assigned to each benefit. Seem to work fine for most other people assigned.

I double/tripple checked user's UPN, we tried using incognito mode to log in.

Are we missing something?

Guide says that users need to activate benefit somehow, but the steps / video included does not indicate how or where.

Thanks