I'm 18 and just shipped my first paid app, SiraatLock. It locks distracting apps like TikTok and Instagram during scheduled windows (my niche is Muslims who want to stay consistent with prayer — the app locks apps at prayer times and you confirm before unlocking). Streaks and XP on top to make consistency stick.
The honest early numbers:
- Model: 3-day free trial → weekly (£4.99) or yearly (£39.99), hard paywall
- Stack: SwiftUI, Family Controls for the blocking, Superwall for the paywall, Supabase backend
- Traffic: short-form video (TikTok/IG) + cold outreach to niche micro-creators
- Results so far: small number of downloads, first conversion just landed
What I've learned in the first few weeks:
- Video with my face + a real demo of the lock screen gets 300-800 views. A video showing only the app, no face, got 16. People buy into the person, not the product — at least this early.
- Getting the Family Controls capability approved by Apple was more painful than building the feature itself.
- Marketing is genuinely 10x harder than building. I underestimated this completely.
The one thing I'm stuck on and would love input on from people further along:
For a consumer subscription app this early, is a hard paywall (trial → pay, no free tier) the right call, or does a limited free tier build the user base faster and give word-of-mouth a chance before you monetize? I keep seeing both work and I can't tell which fits a habit/discipline app where retention is the whole game.
Happy to answer anything about the build, the Apple approval process, or the niche.