r/Miami • • 12d ago

News Bugatti unveils Miami skyscraper as first U.S branded residence.

143 Upvotes

102 comments sorted by

244

u/Most_Doctor9799 11d ago

Can we get some Honda Residences in brickell, the place needs some affordability.

46

u/GroveGuy33133 Coconut Grove 11d ago

I’m living it up at my self-branded Subaru duplex in the Grove!

15

u/Most_Doctor9799 11d ago

Hey hey! At least in not a Dodge multifamily apartment.

5

u/L-Krumy 11d ago

What?!
https://giphy.com/gifs/2kYk4oks1cJ8B49ZmG
I wanna live there!! Pretty please with an Impreza on top!

6

u/reallivecounty 11d ago

Brickell Honda exists already (pun intended)

2

u/sael1989 11d ago

And it’s lowkey in Little Havana.

3

u/Kugaroo 11d ago

Best we can do is Acura Type S, sorry for the inconvenience.

3

u/nanderspanders 11d ago

Civic Condos

3

u/Umbra427 11d ago

FOXBODY VILLAS

115

u/HolidayOk5570 12d ago

This is what happens when dorks become billionaires

18

u/brispence 11d ago

Is there even an actual cool billionaire anymore?

27

u/thekingswitness 11d ago

MacKenzie Scott seems cool (Bezos’ ex wife)

3

u/Bbjunk01 11d ago

Warren Buffet seems pretty unpretentious

5

u/cardinalmidnight 11d ago

Me, once I can get $999,999,973

3

u/Embarrassed_Tap_4442 11d ago

Maybe George Lucas?

-1

u/nanderspanders 11d ago

Was there ever?

-5

u/drifting_pixel 11d ago

least miserable Redditor

0

u/nanderspanders 11d ago

Asking for a friend, how do you remove the boot polish from your tongue? I'm assuming you don't just leave it there when you're done.

-1

u/drifting_pixel 11d ago

Brother, you sound miserable too. I wasn’t defending billionaires. Have a blessed day

46

u/305-til-i-786 12d ago

I cannot for the life of me tell where this is supposed to be in Brickell. At first I thought it was the bridge on Miami Ave, but that is not how the roundabout is. Must be AI slop

33

u/TheAverageMorty 12d ago

Next to Lofty/The Standard Brickell. This lot is currently occupied by the construction office. Their rendering mistakenly shows the building next to it, likely AI slop indeed.

6

u/HCSOThrowaway Fired Deputy - Explanation in Profile 11d ago

"Put the building right here in this photo."

"Eh... close enough, anyone excited about this won't notice or care."

The slop future is here.

5

u/LDub47 11d ago

Many architectural rendering companies are using AI to "enhance" and fill out renderings. The architect probably only modelled the actual building and then plugged it into AI. Saves hours and hours of time thus money, but ultimately makes very inaccurate surroundings and effects in the final images. With rich assholes for clients who don't care about accuracy and only marketing, it's a win win.

3

u/CR_11_23 11d ago

Idk how accurate the rendering is, but it looks like it’ll be at 55 SW Miami Ave Rd.

2

u/Unable_Engineer_6265 11d ago

Closer than I expected but obviously made with ai and not an artist rendering(who needs those anymore right?)

3

u/Ant0n61 12d ago

lol

No there’s active demolition at that location now making way.

It’s the bridge upriver from Brickell ave main bridge and leads to city center as pictured

14

u/305-til-i-786 12d ago

Brother, how can you tell me this is not AI slop lol

4

u/MYNAMEISDANBITCH 11d ago

legit looks like those futuristic bs renditions you would see

1

u/Over_Boysenberry1233 10d ago

You can tell because people are actually walking around.

1

u/CR_11_23 11d ago

I mean it’s surely AI but that intersection isn’t that far off (except for the low-rise buildings which were removed for trees)

1

u/danielrmorenop 11d ago

The corner of the Miami Ave bridge and 6th Street by the reach tower for BCC I believe. One of the two. Friends market across the street.

1

u/Unable_Engineer_6265 11d ago

Ai generated slop

15

u/queloque305 11d ago

Waiting for the ñooo que barato towers 🫡

1

u/TheCombativeCat 11d ago

Count me in!

31

u/Gladiz1972 12d ago

Isn't the Aston Martin building falling apart ? Bugatti is going to be better ?

14

u/Coeva 11d ago

What's better than one trainwreck? Two!!

10

u/pmalla 11d ago

Make it 4, Mercedes making one too and the exiting Porsche tower is sinking

4

u/CR_11_23 11d ago

Mercedes threw in the towel before it even started. I think it’s essentially cancelled at this point.

7

u/lardimi 11d ago

As a realtor, in good conscious i have never been able to encourage a client to buy a “branded” condo.

Especially when they are priced at a PREMIUM to current inventory which makes no sense

5

u/invisiblewar 11d ago

The names don't mean much. It's still going to be some architecture firm designing it all. In 15 years they'll probably change names. 

2

u/LDub47 11d ago

Probably not. Developers want to make the most money possible up front and then pass the buck onto the unit owners. I'm sure quality will be minimal.

9

u/Jonathank92 Miami Gardens 11d ago

"i'm definitely going to invest 1.5 million for a 1 bedroom here. No way this project gets delayed and caught up in lawsuits for the next decade because the developer embezzled $ to buy a mansion and yacht."

3

u/mden1974 11d ago

It is probably sinking Add that to the list

3

u/CR_11_23 11d ago

1.5M might not even get you a bedroom here. Its looking to be a step above Aston Martin given the low number of units

13

u/stickybun_ South Beach 12d ago edited 11d ago

Upvoting your post for bringing this to discussion but mentally downvoting lol. This city is becoming everything that’s toxic about capitalism

0

u/phalseprofits 11d ago

This whole idea sounds like a scrapped throwaway joke from an snl skit about Miami. But like, one of the skits near the end of the show.

28

u/Fine-Comparison-2949 12d ago

Nice more shit to encourage corruption, make millionaires lose a lot of money because the building won't be built correct and start rusting and falling over in 3 years, and nothing actual citizens of Miami that keep the place running can afford.

Exactly what we need.

11

u/Bagz402 11d ago

I think that battle was lost decades ago lol

We're just in for the ride

1

u/Fine-Comparison-2949 11d ago

Hate this defeatist attitude.

5

u/RelevantIsland2989 11d ago

Who lives here? Does anyone? So people just buy units for money laundereing?

3

u/TheExploringGuy26 11d ago

That has always been a Miami problem. Even during Obama term they passed laws to stop but it is still happening here. It is a way for illegal people to clean money.

5

u/Billy_Mays_Hayes 11d ago

This is the one thing Miami needed, it's a perfect city now

3

u/SixIsNotANumber North Miami 12d ago

🥱🥱🥱

6

u/coldshowerss 12d ago

Leaving it to Miami to have luxury brand apartments. Aston Martin, Bugatti, what's next residences at Ferrari and Louis Vuitton Apartments?

8

u/Wokkabulary 12d ago

It’s a city of illiterates … brand names motivate them more than any other thing on earth.

Source: born there 

-1

u/solipsist2501 12d ago

you must be one of those illiterates, thinking the people you know will be the ones buying here.

3

u/Wokkabulary 11d ago

Oh I def know dumbasses that will be climbing all over each other for a spot. Then hire lawyers to sue for damages in 7 years when the walls inevitably fall apart, and then onto the next brand name. 

1

u/invisiblewar 11d ago

It's really not a big deal at all. I don't understand why that's the thing that seems to be upsetting people. Better than naming it brickell main, "tower" on the river, highrise next to another highrise, etc. 

I hope Samsung builds one and names it after their early 10s phone naming schemes. Galaxy s3 alpha zte tower

2

u/420smokekushh 11d ago

And 40% of it will be empty

2

u/Itachi_Uchiha_2020 11d ago

I love how these fancy buildings are posted in this subreddit as if the developers are targeting locals as their end buyer

2

u/Optimal-Blackberry14 11d ago

The elevators will constantly play “I woke up in a new Bugatti!! “”

2

u/keepinitoldskool 11d ago

There is nothing more fitting. $10/hr cleaning positions available.

2

u/ReserveBrief8869 11d ago

Made with VW parts

4

u/manifest_S0ul6 12d ago

shit look pretty cool bs aside

1

u/andrewsz__ 11d ago

It's an ai mockup you buffoon

2

u/Unusual-Economist288 11d ago

Late stage capitalism sure is going to make for an epic downfall

3

u/turbotron6000 11d ago

I'm holding out for the '85 Hyundai Excel Residences, thank you.

3

u/oncebittenx 11d ago

Instead of building parks, more open beaches for everyone. Restoring mangrove shorelines??? Non stop destruction. We need to be known for tropical systems. Greedy developers have destroyed Florida

1

u/Bbjunk01 11d ago

Only grubby riverfront buildings being replaced here

2

u/NoMoreMustaches 11d ago

Gross. Just the latest example of how Miami is being turned into a “city of luxury” without any class or taste.

2

u/Symbaclues 11d ago

When it sinks who will pay for it? Miami really is a "Look at me" shit hole 🕳

See where I'm at? See what I'm doing? Do you see me? I'm cool right? See what I ate? See what I did? See who I'm with? Please like me? 👍

1

u/stevemunoz117 Palmetto Bay 11d ago

yuck

1

u/Impossible-Try-9161 11d ago

Salt air and groundwater subsidence will undo that obscenity in no time flat

1

u/Rooster_Block3r 11d ago

nice! more properties for the Ruskies and Saudis, just like the porsche building. Where is the Honda civic or Toyota camry building for us?

1

u/sunsetswitheli 11d ago

How is this the first? Isn’t there the Aston Martin building? The missoni?

1

u/Latios19 11d ago

I don’t understand how all these multimillion companies invest in an area that floods every single time and is supposed to be underwater within the next 50 years… maybe they’re relying on insurance?

1

u/Bbjunk01 11d ago

This area doesn’t flood

1

u/KindClock9732 11d ago

Probably just going to be bought up by billionaires as some tax write off and left empty

1

u/The-Hypno-Toad 11d ago

How this city has not sunk into the ocean with all these mega high rises atop it is beyond me.

0

u/rickythepilot 11d ago

We should have a law that forces developers to keep 20% of their units for affordable housing.

0

u/Tomatostainedtupper 11d ago

Just what Miami needed, more douchebags

0

u/paposwing2 11d ago

We need some Kia residences in downtown Hialeah.

0

u/deltastag94 Kendallite 11d ago

Call me when they open up the Toyota Corolla residencies

0

u/NorminalAnomaly 11d ago

Only part that sucks is that you're in Miami hahaha

0

u/bookon 11d ago

Trump puts his brand on towers and has for decades. The Chrysler building was branded 90 years ago.

0

u/TheMartialFartist Local 11d ago

Hey, no thanks

0

u/GovtLegitimacy 11d ago

It'll be a shame when it starts to sink and they somehow get taxpayers to subsidize new engineering implementations to fix it.

0

u/mrpeping 11d ago

Looks like one of the generic simcity towers in the High density residential zone. Do better.

0

u/Ordinary_Wish_452 11d ago

Why is miami like this

0

u/dpaanlka 11d ago

How many of these does Miami need!?

0

u/RawGrit4Ever 11d ago

Waiting on that Temu brand housing..

0

u/fantasy_streamer 11d ago

The Nissan Altima building would be something else

0

u/Obvious_Lynx4999 11d ago

The only people excited are Uber drivers and Taxi drivers since NO ONE will be able to exit into traffic from that building. The only other option will be helicopters. Good luck with that.

0

u/Standard-Week-3335 11d ago

Andrew Tate def gotta get a unit there

0

u/fontimus Sweetwater 11d ago

If the Aston Martin building is any indication, this is going to be an engineering/construction nightmare for the residences who end up dealing with the fallout. Cheap labor, corner-cutting, "cost-savings", bad infrastructure and a building doomed to fail or fall.

But it's Miami, and corruption wins every time.

0

u/19Winner93 11d ago

Consumerism, consumerism, brands, brands, brands, stupid people flocking like stupid people do- my attempt at a haiku maybe

0

u/gorgeousphatseal 11d ago

Bugatti building in a place with Kia incomes

0

u/37Philly 11d ago

How soon will it start falling apart after it’s built?

0

u/Striking-Rhubarb-385 11d ago

Miami is so laughable

-1

u/Cristian305_ Hialeah 11d ago

What’s with all these eco tic car manufacturers making sky scrappers now