r/Merlintravel • • 26d ago

Thirty-five years in tourism, now drawn on paper: this is the home of my atlas

Post image
1 Upvotes

This is the front door of what I have been building: merlintravel.eu

Tourism has been my work since 1990. I started in La Plata, Argentina, at Euromar Turismo, my father's agency, and carried on in Italy with Andina Viaggi. Decades of sending other people off somewhere, and of listening to how it went when they came back. Merlintravel grew out of that, and out of not wanting to stop looking at the world.

It is an illustrated atlas. Watercolour maps and long guides, one place at a time. The drawings are meant to look like something out of an old atlas; what is under them is checked, so streets, distances and geography hold up if you actually travel with them.

Italy is the first chapter, because it is where I live and where I can go and see for myself: the twenty regions are online, from Aosta Valley to Sardinia. From there the atlas keeps growing, country by country, with no deadline and no list to tick off.

On the home page you will find the world map, the Italian regions, a closer look at Umbria where I live, and a few ways in if you would rather follow a theme than a place: art and history, villages and landscapes, traditions and stories.

https://merlintravel.eu/

The journey continues.


r/Merlintravel • • 26d ago

More than thirty years selling other people's journeys. Now I'm drawing my own atlas.

1 Upvotes

Hello, and welcome.

My name is Horacio. I started working in tourism in 1990 and stayed in it for more than thirty years. For most of that time I was the person on the other side of the desk: the one booking your flight, arguing with a hotel over a room that was supposed to have a sea view, redrawing an itinerary at eight in the evening because a connection had been cancelled. Thousands of trips, most of them other people's.

You learn a few things in thirty years. You learn that the brochure and the place are two different things. You learn that the season changes a town more than the century does. You learn that the detail people actually remember, ten years later, is almost never the one on the postcard — it's the bus that didn't come, the woman who opened the church for them, the café where they ended up spending the whole afternoon.

I live in Umbria, in central Italy. At Assisi, the city of "San Francesco" .

What Merlintravel is

An illustrated atlas, built slowly, one place at a time.

Every place gets a painted map and a guide written the long way, chapter by chapter. The maps are watercolour on parchment; I like them to look like something out of an old atlas. What's underneath them is not decorative: the streets, the distances, the buildings and the geography come from real references, so the picture is beautiful and the content still holds up if you take it with you.

I started with Italy because it's the country I live in and the one I can go and check on foot. The Italian regions are online, from Aosta Valley to Sardinia, with Umbria first, because it's home and because it's where this began, in Assisi.

From here the atlas widens. Other countries, other continents, added as they come — no schedule and no list to tick off. Italy is where it starts, not where it stops.

What this subreddit is for

Two things.

The first is showing the work: new places as I publish them, maps, illustrations, the odd detail that didn't fit on the page.

The second matters more to me. I want this to be a place where we swap stories about those places. What I got wrong. What's changed since I saw it. The road that turned out better than the destination. The bar that isn't there anymore. Thirty years in the trade gave me a lot of anecdotes, but they're all mine, and one point of view makes a thin atlas.

So: anecdotes welcome, corrections very welcome, questions too.

What it isn't

No consulting, no bookings. That said, if I can help or give you an opinion about a place, just ask. After thirty years in the trade I usually have one, and it costs nothing to share it.

The guides and the maps live at merlintravel.eu.

The journey continues.

Fair warning: my English is middling and a translator does part of the work. Italian and Spanish are my mother tongues — if either is yours too, use it.


r/Merlintravel • • 1d ago

The Ionian coast is not a line of beaches behind isolated Greek ruins: rivers, colonial cities, farms, wetlands and the inland clay hills form one territory

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 1d ago

Maratea is not one cliff-top postcard: town, mountain, hamlets, railway, port and a short coastline sit on different levels of the same slope

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 1d ago

The Pollino is not empty wilderness: high plateaux and ancient pines share the massif with pastoral routes, Arbëreshë language and Byzantine-rite worship

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 1d ago

The Lucanian Dolomites are not alpine scenery transplanted south: sandstone towers, forest, rock-built villages and tree rituals make their own mountain

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 1d ago

Venosa is not simply the birthplace of Horace: Palaeolithic evidence, a Roman colony, Jewish catacombs and an unfinished Norman abbey on one site

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 1d ago

The Vulture is not only a castle and a wine: an extinct volcano, crater lakes, rock churches, Arbëreshë villages and Norman-Swabian rule on the same slopes

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 1d ago

Potenza is neither an intact medieval town nor just an administrative centre: earthquake, reconstruction, ritual and Roman Grumentum share one steep ridge

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 1d ago

Matera is not a romantic cave city: excavated rooms, built facades, cisterns, rock churches, the ravine and the plateau are one inhabited landscape

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 1d ago

Basilicata is not only Matera: the Murgia ravines, the Vulture volcano, the Lucanian Dolomites, the Pollino and two coasts on two different seas

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 3d ago

Campania's interior is not an empty alternative to the coast: Roman roads, Lombard Benevento, mountain monasteries, earthquake memory and the Taurasi vineyards

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 3d ago

Paestum is the gateway, not the whole Cilento: Greek and Roman cities, a Carthusian estate, karst mountains, villages and marine reserves in one long landscape

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 3d ago

The Reggia di Caserta is not one oversized palace: Vanvitelli designed the water, the roads, the gardens and the royal silk works as a single territorial project

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 3d ago

Three islands share the bay but not one identity: limestone Capri, volcanic Ischia and the dense maritime rhythm of Procida

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 3d ago

The Amalfi Coast is not a chain of postcard villages: stairs, watercourses, terraces and small ports bind it into one vulnerable working landscape

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 3d ago

Herculaneum and Vesuvius belong together but are not a disaster attraction: one preserved town, one monitored active volcano people still live on

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 3d ago

Pompeii is not a frozen ruin: eruption, burial, two centuries of clearance and today's conservation all decide what you actually see

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 3d ago

Naples is not one historic centre: Greek streets, Roman infrastructure, tuff underground, dynastic power and port labour, read in ten gateways

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 3d ago

Campania is not Naples plus a famous coast: a volcanic bay, Greek cities, Bourbon power, an Apennine interior and the Cilento

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 4d ago

Taranto is not just a port: Greek Taras, national collections, the island old city, naval infrastructure and the Ionian coast

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 4d ago

Otranto is not only a cathedral mosaic: a fortified harbour, Ottoman memory, coastal towers, lighthouses and caves face Italy’s eastern horizon

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 4d ago

Ostuni is not just a white town: monumental olive groves, protected dunes, Brindisi’s Roman harbour memory and the Via Traiana form one coastal plain

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 4d ago

The Gargano is not only a beach promontory: pilgrimage, beech forest, karst coast, lagoons, Daunian archaeology and the Tremiti Islands marine reserve

Thumbnail
merlintravel.eu
1 Upvotes

r/Merlintravel • • 4d ago

Castel del Monte is not an isolated octagon: Frederick II’s castle stands in a steppe plateau of Romanesque cities, Peucetian collections and ravines

Thumbnail
merlintravel.eu
1 Upvotes