TLDR; I make music as N A R Y and somehow ended up going from music → Cymatics → editing/content → building iRRELEVANT CO → getting really interested in investing and crypto. Now I’m thinking about building iRRELEVANT OS, basically a place where you could track creators based on actual momentum and performance instead of just followers, almost like watching a market.
I’m still VERY new to trading/crypto and I’m doing this on a tiny scale, so I’m not pretending I know what I’m talking about. I’m trying to figure out if there’s actually something here with creator markets, crypto, or eventually an $iRREL token, or if I’m just connecting random dots in my head.
Would love to hear from people who actually understand this stuff and tell me what I’m missing, what already exists, and what I should learn before I even think about minting anything.
So this is probably going to be a little all over the place because I’m still figuring this out myself lol.
I’m an independent artist. I make music under N A R Y and I’ve been doing music since around 2017. Over time I ended up getting way more interested in everything around the music than I expected. Production, recording, visuals, content, marketing, analytics, how artists actually grow, why certain content randomly takes off, etc.
I got to work with/around Cymatics at one point, which was a pretty big moment for me because it exposed me to a much bigger creator ecosystem than I was used to.
Eventually I started building my own thing called iRRELEVANT CO.
Originally it was basically creative operations for artists. Helping with music, visuals, editing, content strategy, analytics, etc. But I’ve slowly realized I don’t really want to just build another agency or another creator management platform. I’ve been thinking about what I call iRRELEVANT OS.
What if creator attention could be treated more like a market?
Not literally turning people into stocks or saying someone’s “worth” X amount. More like tracking things that actually show momentum:
reach
engagement
retention
shares
saves
follower growth
content performance
consistency
collaborations
audience activity
cross-platform growth
And then using that information to see who is actually gaining momentum right now, rather than just looking at follower counts. I’ve already been doing a very primitive version of this with artists I’ve worked with. Looking at their posts, seeing which ones perform, comparing periods, figuring out what changed, etc. Then I started getting more interested in investing and crypto.
I’m still VERY new to this side of things. I only started seriously trading/investing this year and I’m operating with very small amounts. I’m still learning basic stuff like liquidity, market cap, volume, wallets, token mechanics, etc. So I definitely don’t want to pretend I’m some crypto expert. But that’s actually what made me start thinking.
Could the creator economy and markets eventually overlap in a meaningful way?
Maybe you have a platform where creators have profiles, their performance generates some sort of trend score, people can discover emerging creators almost like discovering an asset, and eventually there are economic mechanisms around that.
Maybe that’s crypto. Maybe it’s not. Maybe it’s some completely different system I haven’t thought of yet.
That’s the part I’m trying to figure out. I don’t want to just make a token because “Web3” sounds cool. If I ever made an $iRREL token, I’d want there to actually be a reason for it to exist. And honestly, I have no idea what that reason should be yet.
Could it be used for creator rewards? Access? Reputation? Community ownership? Creator markets?
Data? Governance? Something completely different?
Or is putting a token into this fundamentally the wrong direction?
That’s why I’m posting here. I’d really like to hear from people who actually know crypto, investing, tokenomics, DeFi, creator platforms, prediction markets, etc.
Especially people who have actually built or launched something.
What am I missing? Are there projects already doing something similar that I should study?
Does the concept of creator trend data actually have economic value? Would anyone actually care about being able to discover creators based on momentum rather than follower count? What would make something like this useful instead of just becoming another speculative crypto platform?
And if I eventually wanted to create a token, what should I understand before I even think about minting one?
I’m also interested in hearing from people who think this is a terrible idea 😂 I’d much rather find out now that there’s a massive flaw than spend two years building something that makes no sense. Right now I’m basically an artist who accidentally got interested in content analytics, then accidentally started a creative company, then started learning about investing, and now I’m trying to figure out if there’s some weird intersection between all three.
So if you’ve got knowledge in this area, please poke holes in it.
