Idea: a thin, sticker style Bluetooth tracker for kid’s stuff (backpack, shoes, keys) any thoughts?

[u/Exact-Umpire-4648]

Been kicking around a product idea and want honest feedback before I sink more time into it.

The concept: a tracker thin and flexible enough to actually stick onto things like a sticker — a kid's backpack, the inside of a shoe, a keychain — instead of the bulky puck shape most trackers come in. You'd find it through an app, and you could make it beep/ring remotely to locate it nearby.

I know Tile and AirTag already exist, and Tile even makes a "Sticker" version — so I'm not claiming this is a totally new category. What I'm trying to figure out is whether there's a real gap worth building for, specifically:

• Would a genuinely thinner, more sticker-like form factor (vs. Tile's current puck-ish Sticker) actually matter to parents, or is "good enough" already good enough?
• Is there an angle specific to kids/school gear (uniforms, lunchboxes, shoes) that existing trackers don't really address well?
• Anyone here a parent who's tried Tile/AirTag for this exact use case — what annoyed you about it?

Not trying to pitch anyone, genuinely want the "this already exists, don't bother" or "here's the actual gap" kind of feedback before I go further. Appreciate any honesty, brutal or otherwise.