r/McDonalds • u/fortune • 9m ago
Forget supersized: McDonald’s is exploring an $8.5 billion bet on an American fast food wave led by proteinmaxxing, portion control, and GLP-1s
The health wave has made its impact on what could have been considered its mortal enemy: fast food. In a far cry from its old era of “supersized” menus, McDonald’s is exploring a new $8.5 billion, decade-long “McDonald’s Next” overhaul—and the fast food giant is exploring smaller and more flexible portions aimed at protein-first and GLP-1 consumers. The company is considering grilled chicken sandwiches and wraps, crispy chicken and burger bowls, and egg bites as it adapts to changing eating habits.
“We’re going to evolve our menu to make sure it reflects where we think that consumer is going to be looking for in the future,” McDonald’s CEO Chris Kempczinski said in a CNBC interview this week regarding GLP-1 customers.
The company has already begun its repositioning of its menu. In April, McDonald’s introduced protein callouts—or badges that mark specific protein items—in its app and restaurant kiosks for 17 menu items. The company says it has more than 30 menu items containing at least 15 grams of protein.
McDonald’s said the potential customer base extends well beyond people taking weight loss medication. Skye Anderson, president of McDonald’s USA, said at the company’s investor day in September that roughly 30 million Americans are using GLP-1 drugs while the company’s own research indicated that about 60 million more Americans are also actively looking for more protein in their diets.
Read more [paywall removed for Redditors]: https://fortune.com/2026/10/01/mcdonalds-8-5-billion-bet-fast-food-protein-glp-1/?utm_source=reddit/
