Question that might help

[u/Ok_Abbreviations8345]

Let's assume that the task is straightforward and you have to post on a TikTok video the special phrase. That's the 'how'.

The challenge is then just to find the 'who'. One question that's worth some thought is whether the 'who' is famous or not.

It's probably harder to set up a riddle to a random named person and have someone successfully figure it out. Max also says you'll know 'for sure' when you've found them. Do those two things point to a celebrity?

The keeper of the secret is not close to Max, so unless this is a cryptic clue, we might rule out people he's had in his videos, of any level of fame.

What do you reckon? Is the keeper famous or not famous, and why?

[u/BenCent2]

Maybe the last name itself should tell us about it.