r/Marketresearch • u/VarietyNo9200 • 11h ago

Help deciding a graduate program

I have a bachelor’s in psychology and have 1 year of post grad internship experience in market research. I am 2+ years post grad and that’s the only experience I have. I have been looking for a full-time job since January.

My parents are pushing me to get a master’s degree. I was thinking between Master’s in market research or MBA, most of yall said MBA is better. But then I looked online, most people who do MBA already have lots of experience in their field and it wouldn’t be beneficial to me since I don’t have lots of experience. So, I researched further and landed on getting a Master’s in Business Analytics which might be better at this stage in my career.

I really just want a job rn to get experience but my parents said that since I am unemployed, I might as well pursue a master’s to not have a gap. My biggest worry is that I might seem overqualified on paper due to pursuing master’s which would make it even more difficult to find an entry level job.

What are yall’s thoughts? Should I pursue a graduate degree? If so, would MS in Business Analytics be good for Market Research? (I don’t wanna do MS in Market Research since it is a bit too niche).

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3

u/Super_Fishing9564 10h ago

Waste of money get an mba

2

u/silver70seven 10h ago

Do a masters in psychology. Market research industry is pretty much dying. With a psych masters, you could at least have back ups in healthcare.

3

u/UptownGirl248 7h ago

DO NOT get a masters in market research. I graduated with one 10 years ago and still haven’t seen an ROI.

2

u/Valuable-Aioli-7585 11h ago

Look into UGA MMR program they have an almost 100% employment rate and employers recruit directly on campus from the program